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Sanus in Wall Cable Management Kit

Fail

An estimated 9.7% of orders come back, so Sanus in Wall Cable Management Kit is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$49K/yr15K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
52%top-5 click share · 8 brands · 42 sellers

Flapen Score

Sanus in Wall Cable Management Kit against its category

The dotted line is the Electronics average. Past it, Sanus in Wall Cable Management Kit is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanus in Wall Cable Management Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Sanus in Wall Cable Management Kit 15K times last year and spent an estimated $49K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
5.6%
Market size, estimated
$49Ka year
Peak month
November1.6× the quietest month
Top search term
sanus in wall cable management kit9K searches a year

02 · Price

A sale here is worth $59.04.

Listings sell for $59.04 on average, from $17.02 to $117.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $59.04 that is $0 to $6K a year per listing.

Average price
$59.04inside the $15 to $100 sweet spot
Price range
$17.02–$117.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #410 within Accessories & Supplies. It carries 946 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#410in Accessories & Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
946per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sanus in Wall Cable Management Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

42

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

9%

  • Brand 123%
  • Brand 221%
  • Brand 320%
  • Brand 411%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (2 brands, 9%)

Demand

Sanus in Wall Cable Management Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Sanus in Wall Cable Management Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sanus in wall cable management kit9K/yr
  • sanus in wall cable concealer2K/yr
  • sanus simplicity in-wall power and cable management kit4K/yr

FAQ

Common Sanus in Wall Cable Management Kit questions

Answered from the same tracked data.