Santas Workshop Decorations
MaybeProducts sell for $23.16 on average, inside the sweet spot. But shoppers spend an estimated $22K a year here, so Santas Workshop Decorations is a Maybe.
- Flapen Score
- 52 / 100Top 15% of 8,347 Electronics niches · +9 vs the category median of 4352
- Market size
- $22K/yr176K searches / yr
- 90-day growth
- +80.5%search demand this quarter
- Competition
- 47%top-5 click share · 23 brands · 64 sellers
Flapen Score
Santas Workshop Decorations against its category
The dotted line is the Electronics average. Past it, Santas Workshop Decorations is stronger. Inside it, weaker.
Market
The Santas Workshop Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Santas Workshop Decorations 176K times last year and spent an estimated $22K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +80.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- +80.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $22Ka year
- Peak month
- November114.2× the quietest month
- Top search term
- santas workshop26K searches a year
02 · Price
A sale here is worth $23.16.
Listings sell for $23.16 on average, from $8.93 to $77.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.16 that is $0 to $2K a year per listing.
- Average price
- $23.16inside the $15 to $100 sweet spot
- Price range
- $8.93–$77.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #23,207 within Lighting & Studio. It carries 132 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 16.1%
- Average rank
- #23,207in Lighting & Studio
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 132per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Santas Workshop Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
64
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
47%
Top 20: 89%
Open market
33%
- Brand 132%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Santas Workshop Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 114.2×
Search terms
Top Santas Workshop Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- santas workshop26K/yr
- santas workshop decorations57K/yr
- santas workshop backdrop32K/yr
- santa workshop decorations20K/yr
- santa workshop backdrop13K/yr
- santas workshop sign12K/yr
- santa workshop6K/yr
- santas workshop decor5K/yr
- santas workshop door cover6K/yr
Reviews and returns
What reviews say buyers love and hate about Santas Workshop Decorations
We read the reviews and the return reasons for every product selling here.
“the overall quality was not great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Santas Workshop Decorations questions
Answered from the same tracked data.