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56

samsung over the ear earbuds

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 19Conversion 60Competition 91Returns 44Price range 38Avg price 91Brand share 81Review moat 19Quality gap 78

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$55.21

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$195K

$195K/yr · 68K searches

Price range

Okay$4.96–$229.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Review moat

Bad15,201.3

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, samsung over the ear earbuds is a $195K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

samsung over the ear earbuds market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$110K–$138K
units × avg price
Conversion rate
5.2%
Avg BSR
#505
Page quality
0%
Prime
96%
Sponsored
89%
Out of stock
23.2%
Avg brand age
30 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

204

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

24%

Top 20: 61%

Open market

46%

  • GNMN24%
  • Soundcore11%
  • Sony7%
  • PocBuds4%
  • BERIBES4%
  • bmani4%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -11.4% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Top samsung over the ear earbuds search terms

  • ear phones over ear44K/yr
  • gnmn wireless earbuds12K/yr
  • samsung over the ear earbuds7K/yr
  • ear loop earbuds5K/yr
  • gnmn bluetooth headphones wireless earbuds184/yr
All search terms

Top samsung over the ear earbuds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$8K6%$12K8%$16K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about samsung over the ear earbuds

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality21%

“Clear sound”

Value For Money10%

“Cheap price”

Quality-Overall10%

“AWESOME QUALITY”

Comfort-Overall7%

“Very comfortable to wear”

Battery Life5%

“Good battery”

Noise Cancellation5%

“Noise cancelling works well”

Size-Overall4%

“Very comfortable fit”

Charging3%

“easy charging”

Ease Of Use3%

“Easy to connect”

Connectivity-Overall3%

“Connects quickly”

What buyers complain about

Durability10%

“Breaks easily”

Charging9%

“Charging problem”

Audio Quality8%

“Sound is horrible”

Quality-Overall6%

“Cheap Quality”

Connectivity-Overall5%

“Bad connectivity”

Size-Overall4%

“Doesn't fit”

Noise Level4%

“Too loud”

Noise Cancellation3%

“Not noise canceling”

Functionality-Overall3%

“Did NOT work”

Audio Volume3%

“Volume sucks”

Top return reasons

Size-Overall26%
Audio Quality15%
Connectivity-Overall8%
Charging6%
Comfort-Overall6%
Functionality-Overall5%
Value For Money4%
Compatibility-Overall4%
Advertised Vs Actual Product3%
Quality-Overall3%

Common questions

Is samsung over the ear earbuds profitable to sell on Amazon United States?
The niche generates $195K/yr across 71 tracked products. 19 of 30 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the samsung over the ear earbuds niche?
38 brands and 204 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in samsung over the ear earbuds?
Top complaints mined from reviews: Durability, Charging, Audio Quality. The return rate is 3.5%.
When does demand for samsung over the ear earbuds peak?
Demand peaks in Oct–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the samsung over the ear earbuds niche?
Listings span $4.96–$229.99; the average listing price is $55.21 (sweet spot $15–$100). The average incumbent carries 15,201 reviews — the moat a new listing must climb.