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Safepal

Fail

Shoppers spend an estimated $0 a year here, so Safepal is a Fail.

Flapen Score
22
22 / 100
Ranks 8,206 of 8,347 Electronics niches · −21 vs the category median of 43
Market size
$0/yr6K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Safepal against its category

The dotted line is the Electronics average. Past it, Safepal is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safepal market on Amazon at a glance

Shoppers on Amazon United States searched for Safepal 6K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December3.3× the quietest month
Top search term
safepal4K searches a year

02 · Price

A sale here is worth $56.17.

Listings sell for $56.17 on average, from $44.99 to $69.14. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $56.17 that is $0 to $6K a year per listing.

Average price
$56.17inside the $15 to $100 sweet spot
Price range
$44.99–$69.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #523 within Data Storage. It carries 1,070 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#523in Data Storage
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,070per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Safepal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 244%
  • Open — no brand owns it (0%)

Demand

Safepal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Safepal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safepal4K/yr
  • safepal s12K/yr
  • safepal s1 hardware wallet344/yr

Reviews and returns

What reviews say buyers love and hate about Safepal

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Security”
20%of negative reviews mention “Security”
3.8%of orders come back
“very low security”
A buyer, on “Security”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Safepal questions

Answered from the same tracked data.