Running Watches for Women

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+19.9%

Conversion, latest week

5.2%

Market size, estimated

$118Ka year

Peak month

August1.8× the quietest month

Top search term

garmin forerunner 35 watch band14K searches a year

Listings sell for $48.44 on average, from $6.12 to $217.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $48.44 that is $5K to $12K a year per listing.

Average price

$48.44inside the $15 to $100 sweet spot

Price range

$6.12–$217.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

5.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,690 within GPS, Finders & Accessories. It carries 3,396 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

95%

Out of stock, average day

2.6%

Average rank

#1,690in GPS, Finders & Accessories

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

3,396per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months