Running Watches for Women
FailThe top 5 brands take 93% of clicks, so Running Watches for Women is a Fail.
- Flapen Score
- 42 / 100Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 4342
- Market size
- $118K/yr47K searches / yr
- 90-day growth
- +19.9%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 69 sellers
Flapen Score
Running Watches for Women against its category
The dotted line is the Electronics average. Past it, Running Watches for Women is stronger. Inside it, weaker.
Market
The Running Watches for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Running Watches for Women 47K times last year and spent an estimated $118K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +19.9%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $118Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- garmin forerunner 35 watch band14K searches a year
02 · Price
A sale here is worth $48.44.
Listings sell for $48.44 on average, from $6.12 to $217.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $48.44 that is $5K to $12K a year per listing.
- Average price
- $48.44inside the $15 to $100 sweet spot
- Price range
- $6.12–$217.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,690 within GPS, Finders & Accessories. It carries 3,396 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 95%
- Out of stock, average day
- 2.6%
- Average rank
- #1,690in GPS, Finders & Accessories
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 3,396per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Running Watches for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
69
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
5%
- Brand 137%
- Brand 226%
- Brand 315%
- Brand 411%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Running Watches for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Running Watches for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garmin forerunner 35 watch band14K/yr
- garmin forerunner 3516K/yr
- garmin forerunner 35 watch band replacement5K/yr
- garmin forerunner 35 band3K/yr
- forerunner 353K/yr
- forerunner 35 watch band3K/yr
- garmin forerunner 35 watch2K/yr
Reviews and returns
What reviews say buyers love and hate about Running Watches for Women
We read the reviews and the return reasons for every product selling here.
“Might be a little big for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running Watches for Women questions
Answered from the same tracked data.