Running Headphones for Women

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

+25.0%

Conversion, latest week

2.3%

Market size, estimated

$86Ka year

Peak month

November2.4× the quietest month

Top search term

running headphones for women25K searches a year

Listings sell for $55.23 on average, from $11.91 to $173.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $55.23 that is $0 to $6K a year per listing.

Average price

$55.23inside the $15 to $100 sweet spot

Price range

$11.91–$173.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

4.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #43 within Headphones & Earbuds. It carries 22,169 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#43in Headphones & Earbuds

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

22,169per listing

Listings tracked

47

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

29 months