Rugged Laptop

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $867K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

0.6%

Market size, estimated

$867Ka year

Peak month

February1.8× the quietest month

Top search term

rugged laptop116K searches a year

Listings sell for $946.80 on average, from $195.29 to $2037.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $946.80 that is $0 to $95K a year per listing.

Average price

$946.80above the $15 to $100 sweet spot

Price range

$195.29–$2037.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$95K

Returns

2.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #2,274 within Computers & Tablets. It carries 13 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

53%

Out of stock, average day

12.4%

Average rank

#2,274in Computers & Tablets

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

13per listing

Listings tracked

32

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

13Amazon's first-year sales bar

Average brand age

35 months