Rugged Ipad Case

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $899K a year.

Searches, last 12 months

444K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

4.3%

Market size, estimated

$899Ka year

Peak month

December3.1× the quietest month

Top search term

ipad a16 case otterbox61K searches a year

Listings sell for $47.61 on average, from $16.85 to $88.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $47.61 that is $48K to $60K a year per listing.

Average price

$47.61inside the $15 to $100 sweet spot

Price range

$16.85–$88.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$48K–$60K

Returns

2.6%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,057 within Tablet Accessories. It carries 1,451 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

96%

Out of stock, average day

1.1%

Average rank

#1,057in Tablet Accessories

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,451per listing

Listings tracked

25

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months