Rugged External Hard Drive

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

3.8%

Market size, estimated

$2.4Ma year

Peak month

December1.3× the quietest month

Top search term

lacie hard drive109K searches a year

Listings sell for $163.34 on average, from $9.80 to $504.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $163.34 that is $163K to $204K a year per listing.

Average price

$163.34above the $15 to $100 sweet spot

Price range

$9.80–$504.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$163K–$204K

Returns

3.0%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Data Storage. It carries 17,527 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

79%

Out of stock, average day

0.0%

Average rank

#45in Data Storage

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

17,527per listing

Listings tracked

19

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months