Is rp2040 profitable to sell on Amazon United States?

The niche generates $56K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +139.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the rp2040 niche?

11 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in rp2040?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Connectivity-Overall. The return rate is 0.6%.

What does it cost to enter the rp2040 niche?

Listings span $8.10–$25.50; the average listing price is $12.10 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.

rp2040

Worth a look

Shows a thin review moat (44 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible44.05

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Incredible+139.1%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.10–$25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.10

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$56K

$56K/yr · 72K searches

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, rp2040 is a $56K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rp2040 market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $48K–$61K; units × avg price
Conversion rate: 6.4%
Avg BSR: #1,242
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 2.4%
Avg brand age: 32 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

hiBCTR25%
DWEII21%
EC Buying20%
waveshare16%
seeed studio6%
HiLetgo4%
Open — no brand owns it (5 brands, 7%)

Demand

Weekly Amazon search volume, last 10 weeks — +139.1% search growth over the last 90 days.

Open Trend

Top rp2040 search terms

rp204046K/yr +36.6%4.4% conv.
rp2040 zero14K/yr +529.5%7.2% conv.
rp2040-zero7K/yr >1,000%6.8% conv.
raspberry pi rp20403K/yr +633.7%4.7% conv.
rp2040 microcontroller3K/yr +104.9%5.6% conv.

All search terms

Top rp2040 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2Pcs Raspberry Pi Pico Development Board Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor Running Up to 133 MHz Support C/C++/Python 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface

EC Buying$13.864.7★232 rev

hiBCTR 6 - Piece Set of RP2040 - Zero Boards: RP2040 Microcontroller - Based PICO Development Boards. Equipped with a Dual - core 264KB Cortex M0+ Processor and 2MB Flash. Pins are unsoldered.

hiBCTR$16.624.6★49 rev

DWEII 3PCS RP2040-Zero RP2040 USB-C Connector Compatible with Raspberry Pi Microcontroller PICO Development Board Module Dual-core Cortex M0+ Processor 2MB Flash Support C/C++ MicroPython

DWEII$10.073.3★69 rev

Seeed Studio XIAO RP2040 Microcontroller with Dual-Core ARM Cortex M0+ Processor Supports Arduino MicroPython and CircuitPython with Rich Interfaces.

seeed studio$10.014.6★198 rev

waveshare RP2040-Zero Mini Board with Pre-Soldered Header High-Performance Pico-Like MCU Board Based on Raspberry Pi Microcontroller Chip RP2040 USB-C Connector Low-Cost Support C/C++ MicroPython

waveshare$10.744.6★61 rev

Newest

by launch date

AITRIP 2PCS RP2040-Zero RP2040 Microcontroller PICO Development Board Dual-core 264KB Cortex M0+ Processor 2MB Flash Micro Controller

AITRIP$8.254 rev

3mo ago

2Pcs RP2040- Zero Development Boards RP2040 Microcontroller Based Module PICO Equipped with Dual - core 2MB Flash 264KB Cortex M0+ Processor with Unsoldered Pins

DORHEA$8.394 rev

4mo ago

Meshnology 3PCS RP2040-Zero Microcontroller USB-C PICO Development Board Compatible with Rasp Berry P i & Ar duino

Meshnology$9.937 rev

6mo ago

5pcs RP2040-Zero RP2040 USB-C Connector icrocontroller PICO Development Board Dual-core 264KB Cortex M0+ Processor 2MB Flash Compatible with Raspberry Pi Support C/C++ MicroPython

ACEIRMC$14.789 rev

1y ago

hiBCTR 6 - Piece Set of RP2040 - Zero Boards: RP2040 Microcontroller - Based PICO Development Boards. Equipped with a Dual - core 264KB Cortex M0+ Processor and 2MB Flash. Pins are unsoldered.

hiBCTR$16.6249 rev

1y ago

What buyers say about rp2040

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product18%

“Works as advertised”

Value For Money18%

“Excellent Value”

Compatibility-Overall14%

“Compatible with Rasp Pi Pico”

Ease Of Use9%

“Easy to use”

Quality-Overall9%

“The quality feels good”

Size-Overall4%

“that's ok with the smaller size and less weight”

Software/Application4%

“Porting a program from Arduino to the RP2040 is relatively simple”

Instructions/User Manual/Troubleshooting4%

“Documentation is readily available online”

Design-Overall4%

“Perfect for small projects”

Durability3%

“did not break/die. which I've heard is a risk for PicoFlasher”

What buyers complain about

Functionality-Overall35%

“therefore cannot be used”

Quality-Overall15%

“Bad batch”

Connectivity-Overall10%

“still no connection”

Size-Overall10%

“Even though this is so small”

Compatibility-Overall6%

“and none of them were recognized”

Ease Of Use4%

“was very inconvenient to what I was using it for”

Durability4%

“They stopped working after a while”

Value For Money3%

“Complete waste of money and time”

Software/Application2%

“don't have an application for them yet”

Touch/Button Controls1%

“BOOTSEL button doesn't do anything”

Top return reasons

Functionality-Overall32%

Defective Material/Parts14%

Connectivity-Overall14%

Compatibility-Overall11%

Advertised Vs Actual Product5%

Software/Application4%

Value For Money4%

Socket/Port/Plug3%

Heating3%

Size-Overall3%

Common questions

Is rp2040 profitable to sell on Amazon United States?: The niche generates $56K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +139.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the rp2040 niche?: 11 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in rp2040?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Connectivity-Overall. The return rate is 0.6%.
What does it cost to enter the rp2040 niche?: Listings span $8.10–$25.50; the average listing price is $12.10 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.