Router

Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.

Searches, last 12 months

7.7M

Growth, 90 days vs prior 90

+12.1%

Conversion, latest week

1.2%

Market size, estimated

$8.2Ma year

Peak month

July1.5× the quietest month

Top search term

router2.1M searches a year

Listings sell for $89.57 on average, from $29.17 to $202.46. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $89.57 that is $717K to $896K a year per listing.

Average price

$89.57inside the $15 to $100 sweet spot

Price range

$29.17–$202.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$717K–$896K

Returns

8.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #11 within Networking Products. It carries 6,408 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#11in Networking Products

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

6,408per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months