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Roku Remote

Fail

The top 5 products take 90% of clicks, so Roku Remote is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$12.5M/yr6.8M searches / yr
90-day growth
+1.8%search demand this quarter
Competition
90%top-5 click share · 7 brands · 41 sellers

Flapen Score

Roku Remote against its category

The dotted line is the Electronics average. Past it, Roku Remote is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roku Remote market on Amazon at a glance

Shoppers on Amazon United States searched for Roku Remote 6.8M times last year and spent an estimated $12.5M. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.5M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
14.4%
Market size, estimated
$12.5Ma year
Peak month
December1.4× the quietest month
Top search term
roku remote4.6M searches a year

02 · Price

A sale here is worth $12.72.

Listings sell for $12.72 on average, from $6.58 to $29.05. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $12.72 that is $1.0M to $1.3M a year per listing.

Average price
$12.72under the $15 to $100 sweet spot
Price range
$6.58–$29.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
80,000–100,000
Revenue per listing a year
$1.0M–$1.3M
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Remote Controls. It carries 13,983 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Remote Controls
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,983per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Roku Remote products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

2%

  • Brand 157%
  • Brand 226%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Roku Remote search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Roku Remote search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roku remote4.6M/yr
  • roku remote replacement896K/yr
  • roku tv remote403K/yr
  • replacement roku remote96K/yr
  • roku tv remote replacement117K/yr
  • roku replacement remote108K/yr
  • ruko remote108K/yr
  • control roku57K/yr
  • roku remotes69K/yr
  • ruko remote replacement33K/yr

Reviews and returns

What reviews say buyers love and hate about Roku Remote

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Remote Control”
15%of negative reviews mention “Touch/Button Controls”
2.8%of orders come back
“Buttons stopped working”
A buyer, on “Touch/Button Controls”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Roku Remote questions

Answered from the same tracked data.