Roku Headphones

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

+7.1%

Conversion, latest week

5.5%

Market size, estimated

$227Ka year

Peak month

December3.5× the quietest month

Top search term

panasonic earbuds29K searches a year

Listings sell for $31.51 on average, from $9.10 to $78.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $31.51 that is $16K to $24K a year per listing.

Average price

$31.51inside the $15 to $100 sweet spot

Price range

$9.10–$78.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$16K–$24K

Returns

3.6%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #190 within Headphones & Earbuds. It carries 27,829 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#190in Headphones & Earbuds

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

27,829per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months