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Rode Videomic Pro

Fail

The top 5 brands take 100% of clicks, so Rode Videomic Pro is a Fail.

Flapen Score
21
21 / 100
Ranks 8,237 of 8,347 Electronics niches · −22 vs the category median of 43
Market size
$74K/yr22K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
93%top-5 click share · 3 brands · 57 sellers

Flapen Score

Rode Videomic Pro against its category

The dotted line is the Electronics average. Past it, Rode Videomic Pro is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rode Videomic Pro market on Amazon at a glance

Shoppers on Amazon United States searched for Rode Videomic Pro 22K times last year and spent an estimated $74K. All 3 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
1.9%
Market size, estimated
$74Ka year
Peak month
November1.4× the quietest month
Top search term
rode videomic pro13K searches a year

02 · Price

A sale here is worth $176.93.

Listings sell for $176.93 on average, from $77.13 to $302.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $176.93 that is $0 to $18K a year per listing.

Average price
$176.93above the $15 to $100 sweet spot
Price range
$77.13–$302.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Accessories. It carries 1,210 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#48in Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,210per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rode Videomic Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 34%

Demand

Rode Videomic Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rode Videomic Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rode videomic pro13K/yr
  • rode videomic pro+3K/yr
  • rode videomic pro plus3K/yr
  • rode video mic pro3K/yr

Reviews and returns

What reviews say buyers love and hate about Rode Videomic Pro

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Microphone”
18%of negative reviews mention “Audio Quality”
6.5%of orders come back
“the audio cable melted the input on my camera”
A buyer, on “Audio Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rode Videomic Pro questions

Answered from the same tracked data.