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Rocky Talkie

Fail

Prices span $9.96–$1752.04, mostly outside the sweet spot, so Rocky Talkie is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$4.2M/yr963K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
49%top-5 click share · 11 brands · 76 sellers

Flapen Score

Rocky Talkie against its category

The dotted line is the Electronics average. Past it, Rocky Talkie is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rocky Talkie market on Amazon at a glance

Shoppers on Amazon United States searched for Rocky Talkie 963K times last year and spent an estimated $4.2M. The top 5 brands take 94% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
963K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
1.4%
Market size, estimated
$4.2Ma year
Peak month
February1.7× the quietest month
Top search term
motorola walkie talkies333K searches a year

02 · Price

A sale here is worth $308.58.

Listings sell for $308.58 on average, from $9.96 to $1752.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $308.58 that is $77K to $154K a year per listing.

Average price
$308.58above the $15 to $100 sweet spot
Price range
$9.96–$1752.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$77K–$154K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #180 within Portable Audio & Video. It carries 847 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
83%
Out of stock, average day
0.3%
Average rank
#180in Portable Audio & Video
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
847per listing
Listings tracked
29

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Rocky Talkie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

76

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

5%

  • Brand 159%
  • Brand 228%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 5%)

Demand

Rocky Talkie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Rocky Talkie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motorola walkie talkies333K/yr
  • motorola radio129K/yr
  • rocky talkie116K/yr
  • satellite walkie talkies59K/yr
  • handheld radio53K/yr
  • motorola talkabout34K/yr
  • rocky talkie mountain radio38K/yr
  • radio motorola34K/yr
  • motorola radios26K/yr
  • radios motorola27K/yr

Reviews and returns

What reviews say buyers love and hate about Rocky Talkie

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Range”
3.3%of orders come back
“Low range”
A buyer, on “Range”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rocky Talkie questions

Answered from the same tracked data.