rlc-811a
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$110.54avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,229avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 24K searches
Price range
Okay$76.48–$151.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.4%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rlc-811a is a $157K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rlc-811a market data
- Units sold / yr
- 2K–3K
- avg 500–750/product
- Revenue / yr
- $221K–$276K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- REOLINK100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Top rlc-811a search terms
- reolink rlc-811a11K/yr
- rlc-811a9K/yr
- reolink 811a4K/yr
Top rlc-811a products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REOLINK RLC-811A PoE IP Wired Security Camera 4K - 123 FoV 5X Optical Zoom for Outdoor Usage Color Night Vision Human/Vehicle/Pet Smart Detection 2 Way Talk Up to 512GB microSD Card
REOLINK$103.564.4★1,385 rev
REOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card RLC-810A(Pack of 2)
REOLINK$151.594.4★668 rev
REOLINK 4K/8MP Wired Security PoE IP Camera Human/Vehicle/Pet Detection Time-Lapse 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card Outdoor/Indoor Surveillance RLC-810A
REOLINK$76.484.5★1,634 rev
Newest
by launch dateREOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card RLC-810A(Pack of 2)
REOLINK$151.59668 rev
REOLINK RLC-811A PoE IP Wired Security Camera 4K - 123 FoV 5X Optical Zoom for Outdoor Usage Color Night Vision Human/Vehicle/Pet Smart Detection 2 Way Talk Up to 512GB microSD Card
REOLINK$103.561,385 rev
REOLINK 4K/8MP Wired Security PoE IP Camera Human/Vehicle/Pet Detection Time-Lapse 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card Outdoor/Indoor Surveillance RLC-810A
REOLINK$76.481,634 rev
Trending
90-day click momentumREOLINK 4K/8MP Wired Security PoE IP Camera Human/Vehicle/Pet Detection Time-Lapse 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card Outdoor/Indoor Surveillance RLC-810A
REOLINK$76.484.5★
REOLINK RLC-811A PoE IP Wired Security Camera 4K - 123 FoV 5X Optical Zoom for Outdoor Usage Color Night Vision Human/Vehicle/Pet Smart Detection 2 Way Talk Up to 512GB microSD Card
REOLINK$103.564.4★
REOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card RLC-810A(Pack of 2)
REOLINK$151.594.4★
What buyers say about rlc-811a
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“great video, clear video”
“a lot better night vision”
“easy to install”
“The image is the clearest I have ever seen at zoom”
“Very please and surprised by the additional features on the security camera”
“Works as intended, recommend”
“Bright Camera Lights”
“Integrates easily with Blue Iris software”
“The image quality is good”
What buyers complain about
“This camera is way overpriced for a single unit”
“Beware make sure you understand the connection”
“The optical zoom feature was the whole point of me buying this model, and it's useless”
“Incompatibility Issue”
“You can't just go into the app”
“spiders are continually building webs under the top flap making motion recording at night very difficult”
“now 2 of them are down already”
“Blurry image”
“This camera is way overpriced for a single unit”
“Went through the troubleshooting steps several times”
Top return reasons
Common questions
- Is rlc-811a profitable to sell on Amazon United States?
- The niche generates $157K/yr across 3 tracked products. 90-day search growth is +26.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the rlc-811a niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rlc-811a?
- Top complaints mined from reviews: Value For Money, Connectivity-Overall, Zoom. The return rate is 5.4% — above our launch gate.
- When does demand for rlc-811a peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the rlc-811a niche?
- Listings span $76.48–$151.59; the average listing price is $110.54 (sweet spot $15–$100). The average incumbent carries 1,229 reviews — the moat a new listing must climb.