rlc-810a
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$83.79avg listing price — sweet spot $15–$100
Growth
Good+51.5%90-day search growth — must beat 0% to launch
Review moat
Good1,315.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$49.55–$151.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 15K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rlc-810a is a $42K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rlc-810a market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $84K–$105K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- REOLINK100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top rlc-810a products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REOLINK 4K/8MP Wired Security PoE IP Camera Human/Vehicle/Pet Detection Time-Lapse 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card Outdoor/Indoor Surveillance RLC-810A
REOLINK$76.484.5★1,634 rev
REOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card RLC-810A(Pack of 2)
REOLINK$151.594.4★668 rev
REOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 256GB microSD Card RLC-810A(Black)
REOLINK$81.514.5★1,634 rev
REOLINK Wired Security Camera Outdoor IP PoE Dome Surveillance Camera Smart Human/Vehicle Detection Work with Smart Home 100ft 5MP HD IR Night Vision Up to 512GB microSD Card RLC-520A
REOLINK$49.554.5★1,168 rev
REOLINK 4K Wired Security Camera Outdoor System IP PoE Dome Surveillance Camera with Human/Vehicle Detection 100Ft 8MP IR Night Vision Work with Smart Home Timelapse Up to 512GB SD Card RLC-820A
REOLINK$73.874.4★1,298 rev
Newest
by launch dateREOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 256GB microSD Card RLC-810A(Black)
REOLINK$81.511,634 rev
REOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card RLC-810A(Pack of 2)
REOLINK$151.59668 rev
REOLINK Wired Security Camera Outdoor IP PoE Dome Surveillance Camera Smart Human/Vehicle Detection Work with Smart Home 100ft 5MP HD IR Night Vision Up to 512GB microSD Card RLC-520A
REOLINK$49.551,168 rev
REOLINK RLC-811A PoE IP Wired Security Camera 4K - 123 FoV 5X Optical Zoom for Outdoor Usage Color Night Vision Human/Vehicle/Pet Smart Detection 2 Way Talk Up to 512GB microSD Card
REOLINK$103.561,385 rev
REOLINK 5MP Security PoE IP Camera Person/Vehicle/Pet Detection Time-Lapse 100ft IR Night Vision Work with Smart Home Support 512GB SD Card Surveillance Outdoor Indoor RLC-510A
REOLINK$49.941,424 rev
Trending
90-day click momentumREOLINK Wired Security Camera Outdoor IP PoE Dome Surveillance Camera Smart Human/Vehicle Detection Work with Smart Home 100ft 5MP HD IR Night Vision Up to 512GB microSD Card RLC-520A
REOLINK$49.554.5★
REOLINK 5MP Security PoE IP Camera Person/Vehicle/Pet Detection Time-Lapse 100ft IR Night Vision Work with Smart Home Support 512GB SD Card Surveillance Outdoor Indoor RLC-510A
REOLINK$49.944.3★
REOLINK 4K Wired Security Camera Outdoor System IP PoE Dome Surveillance Camera with Human/Vehicle Detection 100Ft 8MP IR Night Vision Work with Smart Home Timelapse Up to 512GB SD Card RLC-820A
REOLINK$73.874.4★
REOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 512GB microSD Card RLC-810A(Pack of 2)
REOLINK$151.594.4★
REOLINK 4K/8MP Security Bullet PoE IP Camera Surveillance Outdoor Indoor Human/Vehicle/Pet Detection 100ft IR Night Vision Work with Smart Home Up to 256GB microSD Card RLC-810A(Black)
REOLINK$81.514.5★
What buyers say about rlc-810a
What buyers praise and complain about, mined from review topics.What buyers love
“Very clear quality if you set the settings up good”
“Picture quality is excellent”
“Clear night and day vision”
“Good Price”
“easy to install”
“Very please and surprised by the additional features on the security camera”
“Exactly as described”
“Very compatible to my DVR”
“the app connection is flawless”
“great video, clear video”
What buyers complain about
“running then over a couple of days I got an error message saying Device Disconnected”
“Incompatibility Issue”
“This camera is way overpriced for a single unit”
“Camera didn't work”
“APP requirements becoming an hysterical movement”
“NOT AS EASY AS THEY SAY”
“not very good day picture”
“The next time one fails I'm going to bin them all”
“Set up has changed”
“unable to securely fasten the lens body”
Top return reasons
Common questions
- Is rlc-810a profitable to sell on Amazon United States?
- The niche generates $42K/yr across 7 tracked products. 90-day search growth is +51.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the rlc-810a niche?
- 1 brands and 4 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rlc-810a?
- Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Value For Money. The return rate is 5.6% — above our launch gate.
- When does demand for rlc-810a peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the rlc-810a niche?
- Listings span $49.55–$151.59; the average listing price is $83.79 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.