ring video doorbell 2nd generation
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$45.08–$65.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$57.96avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Review moat
Bad27,103avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 14K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ring video doorbell 2nd generation is a $29K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 25/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ring video doorbell 2nd generation market data
- Units sold / yr
- 250–500
- avg 100–250/product
- Revenue / yr
- $14K–$29K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.9%
- Avg brand age
- 21 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ring100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -16.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.3×
Top ring video doorbell 2nd generation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$59.954.5★53,227 rev
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
Ring$60.954.5★53,227 rev
Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.084.3★1,096 rev
Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$65.864.6★862 rev
Newest
by launch dateRing Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.081,096 rev
Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$65.86862 rev
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$59.9553,227 rev
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
Ring$60.9553,227 rev
Trending
90-day click momentumRing Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.084.3★
Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$65.864.6★
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
Ring$60.954.5★
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$59.954.5★
Common questions
- Is ring video doorbell 2nd generation profitable to sell on Amazon United States?
- The niche generates $29K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (25/100).
- How competitive is the ring video doorbell 2nd generation niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for ring video doorbell 2nd generation peak?
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- What does it cost to enter the ring video doorbell 2nd generation niche?
- Listings span $45.08–$65.86; the average listing price is $57.96 (sweet spot $15–$100). The average incumbent carries 27,103 reviews — the moat a new listing must climb.