Ring Pro 2

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.

Searches, last 12 months

279K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

4.1%

Market size, estimated

$868Ka year

Peak month

December2.1× the quietest month

Top search term

ring wired doorbell pro98K searches a year

Listings sell for $75.04 on average, from $11.60 to $231.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $75.04 that is $94K to $113K a year per listing.

Average price

$75.04inside the $15 to $100 sweet spot

Price range

$11.60–$231.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

$94K–$113K

Returns

5.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #45 within Security & Surveillance. It carries 13,023 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#45in Security & Surveillance

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

13,023per listing

Listings tracked

9

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months