Ring Light Bulb

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

668K

Growth, 90 days vs prior 90

+34.9%

Conversion, latest week

4.4%

Market size, estimated

$1.2Ma year

Peak month

October24.4× the quietest month

Top search term

wyze light bulb camera261K searches a year

Listings sell for $39.95 on average, from $14.33 to $82.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $39.95 that is $240K to $320K a year per listing.

Average price

$39.95inside the $15 to $100 sweet spot

Price range

$14.33–$82.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

6,000–8,000

Revenue per listing a year

$240K–$320K

Returns

7.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Security & Surveillance. It carries 4,001 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#101in Security & Surveillance

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

4,001per listing

Listings tracked

5

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months