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Ring Indoor Camera 2 Pack

Fail

Demand is soft, at -46.4% this quarter, so Ring Indoor Camera 2 Pack is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$107K/yr109K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
83%top-5 click share · 8 brands · 27 sellers

Flapen Score

Ring Indoor Camera 2 Pack against its category

The dotted line is the Electronics average. Past it, Ring Indoor Camera 2 Pack is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Indoor Camera 2 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Indoor Camera 2 Pack 109K times last year and spent an estimated $107K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
3.4%
Market size, estimated
$107Ka year
Peak month
August1.8× the quietest month
Top search term
ring indoor camera 2 pack107K searches a year

02 · Price

A sale here is worth $28.78.

Listings sell for $28.78 on average, from $8.22 to $71.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $28.78 that is $14K to $22K a year per listing.

Average price
$28.78inside the $15 to $100 sweet spot
Price range
$8.22–$71.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$14K–$22K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Security & Surveillance. It carries 9,042 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Security & Surveillance
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
9,042per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ring Indoor Camera 2 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Brand 128%
  • Brand 227%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ring Indoor Camera 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Ring Indoor Camera 2 Pack

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Connectivity-Overall”
4.4%of orders come back
“Disconnecting constantly”
A buyer, on “Connectivity-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ring Indoor Camera 2 Pack questions

Answered from the same tracked data.