Ring Doorbell with Chime

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

+37.2%

Conversion, latest week

4.1%

Market size, estimated

$192Ka year

Top search term

ring doorbell with chime47K searches a year

Listings sell for $46.30 on average, from $10.29 to $70.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $46.30 that is $12K to $23K a year per listing.

Average price

$46.30inside the $15 to $100 sweet spot

Price range

$10.29–$70.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

4.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #21 within Security & Surveillance. It carries 16,765 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#21in Security & Surveillance

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

16,765per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months