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Ring Doorbell for Apartment Door

Fail

The top 5 brands take 100% of clicks, so Ring Doorbell for Apartment Door is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$203K/yr242K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
98%top-5 click share · 4 brands · 11 sellers

Flapen Score

Ring Doorbell for Apartment Door against its category

The dotted line is the Electronics average. Past it, Ring Doorbell for Apartment Door is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell for Apartment Door market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Doorbell for Apartment Door 242K times last year and spent an estimated $203K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
2.4%
Market size, estimated
$203Ka year
Peak month
June3.0× the quietest month
Top search term
ring camera for apartment door53K searches a year

02 · Price

A sale here is worth $35.73.

Listings sell for $35.73 on average, from $11.73 to $60.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $35.73 that is $54K to $71K a year per listing.

Average price
$35.73inside the $15 to $100 sweet spot
Price range
$11.73–$60.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
$54K–$71K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Security & Surveillance. It carries 21,334 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Security & Surveillance
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
21,334per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Ring Doorbell for Apartment Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 239%
  • Brand 313%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Ring Doorbell for Apartment Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Ring Doorbell for Apartment Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring camera for apartment door53K/yr
  • ring doorbell for apartment door32K/yr
  • apartment ring camera20K/yr
  • ring camera apartment door23K/yr
  • ring doorbell apartment18K/yr
  • ring for apartment door16K/yr
  • ring camera for apartment12K/yr
  • ring doorbell for apartments9K/yr
  • ring apartment door camera9K/yr
  • ring camera apartment7K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Doorbell for Apartment Door

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
34%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ring Doorbell for Apartment Door questions

Answered from the same tracked data.