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Ring Doorbell Bundle

Fail

The top 5 brands take 100% of clicks, so Ring Doorbell Bundle is a Fail.

Flapen Score
26
26 / 100
Ranks 7,993 of 8,347 Electronics niches · −17 vs the category median of 43
Market size
$51K/yr60K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
92%top-5 click share · 4 brands · 19 sellers

Flapen Score

Ring Doorbell Bundle against its category

The dotted line is the Electronics average. Past it, Ring Doorbell Bundle is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell Bundle market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Doorbell Bundle 60K times last year and spent an estimated $51K. All 4 brands take every click. Demand peaks in Jun–Jul–Nov. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
0.8%
Market size, estimated
$51Ka year
Peak month
June2.1× the quietest month
Top search term
ring doorbell bundle35K searches a year

02 · Price

A sale here is worth $104.99.

Listings sell for $104.99 on average, from $33.88 to $251.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $104.99 that is $10K to $26K a year per listing.

Average price
$104.99above the $15 to $100 sweet spot
Price range
$33.88–$251.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$10K–$26K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Security & Surveillance. It carries 15,866 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Security & Surveillance
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
15,866per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Ring Doorbell Bundle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Ring Doorbell Bundle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Ring Doorbell Bundle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell bundle35K/yr
  • ring doorbell set20K/yr
  • ring doorbell package5K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Doorbell Bundle

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Video Quality”
15%of negative reviews mention “Connectivity-Overall”
4.9%of orders come back
“Not pairing”
A buyer, on “Connectivity-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ring Doorbell Bundle questions

Answered from the same tracked data.