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Ring Doorbell and Camera Bundle

Fail

The top 5 brands take 100% of clicks, so Ring Doorbell and Camera Bundle is a Fail.

Flapen Score
30
30 / 100
Ranks 7,626 of 8,347 Electronics niches · −13 vs the category median of 43
Market size
$150K/yr152K searches / yr
90-day growth
+31.8%search demand this quarter
Competition
92%top-5 click share · 5 brands · 20 sellers

Flapen Score

Ring Doorbell and Camera Bundle against its category

The dotted line is the Electronics average. Past it, Ring Doorbell and Camera Bundle is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell and Camera Bundle market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Doorbell and Camera Bundle 152K times last year and spent an estimated $150K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+31.8%
Conversion, latest week
0.9%
Market size, estimated
$150Ka year
Peak month
June2.2× the quietest month
Top search term
ring doorbell and camera bundle48K searches a year

02 · Price

A sale here is worth $104.96.

Listings sell for $104.96 on average, from $33.88 to $251.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $104.96 that is $26K to $52K a year per listing.

Average price
$104.96above the $15 to $100 sweet spot
Price range
$33.88–$251.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$26K–$52K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #57 within Security & Surveillance. It carries 14,106 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#57in Security & Surveillance
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
14,106per listing
Listings tracked
8

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ring Doorbell and Camera Bundle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Ring Doorbell and Camera Bundle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Ring Doorbell and Camera Bundle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell and camera bundle48K/yr
  • ring doorbell bundle35K/yr
  • ring doorbell and outdoor camera bundle24K/yr
  • ring doorbell set20K/yr
  • ring doorbell camera bundle8K/yr
  • ring camera and doorbell bundle4K/yr
  • ring doorbell package5K/yr
  • ring doorbell with camera bundle4K/yr
  • ring doorbell wireless bundle4K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Doorbell and Camera Bundle

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Video Quality”
13%of negative reviews mention “Connectivity-Overall”
4.9%of orders come back
“it will not stay connected”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ring Doorbell and Camera Bundle questions

Answered from the same tracked data.