ring doorbell 2
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great$14.46–$65.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad23,340.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 60K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ring doorbell 2 is a $38K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 27/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ring doorbell 2 market data
- Units sold / yr
- 1K–1K
- avg 250–500/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.9%
- Avg brand age
- 31 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ring96%
- Greenpod4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top ring doorbell 2 search terms
- ring video doorbell 223K/yr
- ring doorbell 223K/yr
- ring 29K/yr
- video doorbell 22K/yr
- ring 2 doorbell3K/yr
- ring 2 doorbell wireless108/yr
Top ring doorbell 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$59.954.5★53,227 rev
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
Ring$60.954.5★53,227 rev
Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.084.3★1,096 rev
Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$65.864.6★862 rev
Greenpod 2mm Tungsten Wedding Band Ring for Women Men 24K Gold Plated Domed High Polish Engagement Ring Size 6
Greenpod$14.464.5★8,289 rev
Newest
by launch dateRing Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.081,096 rev
Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$65.86862 rev
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$59.9553,227 rev
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
Ring$60.9553,227 rev
Greenpod 2mm Tungsten Wedding Band Ring for Women Men 24K Gold Plated Domed High Polish Engagement Ring Size 6
Greenpod$14.468,289 rev
Trending
90-day click momentumGreenpod 2mm Tungsten Wedding Band Ring for Women Men 24K Gold Plated Domed High Polish Engagement Ring Size 6
Greenpod$14.464.5★
Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.084.3★
Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$65.864.6★
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
Ring$60.954.5★
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel
Ring$59.954.5★
What buyers say about ring doorbell 2
What buyers praise and complain about, mined from review topics.What buyers love
“It exactly met my purpose”
“For the price and its not being gold it really looks good and lasts”
“Great product”
“is a very fair price”
Top return reasons
Common questions
- Is ring doorbell 2 profitable to sell on Amazon United States?
- The niche generates $38K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (27/100).
- How competitive is the ring doorbell 2 niche?
- 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for ring doorbell 2 peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the ring doorbell 2 niche?
- Listings span $14.46–$65.86; the average listing price is $49.26 (sweet spot $15–$100). The average incumbent carries 23,340 reviews — the moat a new listing must climb.