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Ring Camera 2 Pack

Fail

Shoppers spend an estimated $28K a year here, so Ring Camera 2 Pack is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$28K/yr34K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
48%top-5 click share · 14 brands · 35 sellers

Flapen Score

Ring Camera 2 Pack against its category

The dotted line is the Electronics average. Past it, Ring Camera 2 Pack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Camera 2 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Camera 2 Pack 34K times last year and spent an estimated $28K. The top 5 brands take 59% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
3.0%
Market size, estimated
$28Ka year
Peak month
July1.9× the quietest month
Top search term
ring camera 2 pack23K searches a year

02 · Price

A sale here is worth $27.06.

Listings sell for $27.06 on average, from $8.22 to $64.00. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.06 that is $0 to $3K a year per listing.

Average price
$27.06inside the $15 to $100 sweet spot
Price range
$8.22–$64.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #10,610 within Security & Surveillance. It carries 9,417 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#10,610in Security & Surveillance
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
9,417per listing
Listings tracked
16

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ring Camera 2 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$838$2K$3K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

35

Est. top-5 brand share

59%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 100%

Open market

34%

  • Ring23%
  • NOKMIT12%
  • Roku9%
  • ALERTCAM8%
  • Orbitell7%
  • VISDIV7%

Demand

Ring Camera 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Ring Camera 2 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ring camera 2 pack23K/yr
  • 2 pack ring camera4K/yr
  • ring camera two pack4K/yr
  • ring 2 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Camera 2 Pack

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Connectivity-Overall”
4.7%of orders come back
“Doesnt stay connected”
A buyer, on “Connectivity-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ring Camera 2 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data