Ricoh Theta
FailThe top 5 brands take 100% of clicks, so Ricoh Theta is a Fail.
- Flapen Score
- 35 / 100Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 4335
- Market size
- $250K/yr18K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 59%top-5 click share · 2 brands · 30 sellers
Flapen Score
Ricoh Theta against its category
The dotted line is the Electronics average. Past it, Ricoh Theta is stronger. Inside it, weaker.
Market
The Ricoh Theta market on Amazon at a glance
Shoppers on Amazon United States searched for Ricoh Theta 18K times last year and spent an estimated $250K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $250Ka year
- Top search term
- ricoh theta10K searches a year
02 · Price
A sale here is worth $563.75.
Listings sell for $563.75 on average, from $191.00 to $1094.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $563.75 that is $0 to $56K a year per listing.
- Average price
- $563.75above the $15 to $100 sweet spot
- Price range
- $191.00–$1094.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$56K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #6,609 within Video. It carries 457 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 37%
- Out of stock, average day
- 21.3%
- Average rank
- #6,609in Video
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 457per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Ricoh Theta products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ricoh Theta X 360 Camera - 11K High-Resolution (60 Megapixels) 5.7K Video OLED Touch Screen Built-in GPS Interchangeable Battery External Memory
- Price
- $555.31
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 4y ago

Ricoh Theta Z1 51GB Black 360 Camera Two 1.0-inch Back-Illuminated CMOS sensors Increased 51GB Internal Memory 23MP Images 4K Video with Image stabilization HDR High-Speed Wireless Transfer
- Price
- $964.89
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 5y ago

Ricoh Theta V 4k 360 Spherical Camera
- Price
- $335.11
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 8y ago

Ricoh Theta S Digital Camera (Black)
- Price
- $287.24
- Rating
- 4.1/5
- Reviews
- 1,427
- Age
- 10y ago

Ricoh Theta SC 360 Video and Still Camera (White)
- Price
- $295.56
- Rating
- 4.1/5
- Reviews
- 565
- Age
- 9y ago
Trending
estimated 90-day click momentum
Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- $335.67
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 8mo ago

Insta360 X3-360 Action Camera with 5.7K 360 Active HDR Video 4K Single-Lens Camera Waterproof FlowState Stabilization 2.29 Touchscreen AI Editing for Motorcycle Wintersports and Vlogging
- Price
- $268.79
- Rating
- 4.5/5
- Reviews
- 3,664
- Age
- 3y ago

Insta360 X5 - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization Triple AI Chip Design
- Price
- $508.95
- Rating
- 4.7/5
- Reviews
- 2,266
- Age
- 1y ago

Ricoh Theta M15 360 Degree Spherical Panorama Camera (White)
- Price
- $191.00
- Rating
- 3.7/5
- Reviews
- 192
- Age
- 11y ago

Ricoh Theta SC2 Blue 360Camera 4K Video with Image stabilization High Image Quality High-Speed Data Transfer Beautiful Night View Shooting with Low Noise Thin and Lightweight for iPhone Android
- Price
- $372.94
- Rating
- 4.3/5
- Reviews
- 1,023
- Age
- 6y ago
Newest
by launch date
Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- $335.67
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 8mo ago

Ricoh Theta X 360-Degree Camera Bundle with Lens Cap Cleaning Pen and 10-Inch Spider Tripod (4 Items)
- Price
- $618.41
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

Ricoh Theta X 360 Camera 5.7K Video & Dual 48MP Sensor for Immersive Content Creation with Extra DB-110 Rechargeable Battery 128GB Extreme Memory Card and Waith Cleaning Cloth Bundle Set
- Price
- $606.27
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Ricoh Theta X 360 Camera 5.7K Video & Dual 48MP Sensor for Immersive Content Creation with 128GB Extreme UHS-I microSDXC Memory Card and SD Adapter Waith Cleaning Cloth Bundle Set
- Price
- $567.91
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Insta360 X5 - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization Triple AI Chip Design
- Price
- $508.95
- Rating
- 4.7/5
- Reviews
- 2,266
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Ricoh96%
- Insta3604%
- Open — no brand owns it (0%)
Demand
Ricoh Theta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked
Search terms
Top Ricoh Theta search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ricoh theta10K/yr
- ricoh 360 camera4K/yr
- ricoh theta 360 camera4K/yr
Reviews and returns
What reviews say buyers love and hate about Ricoh Theta
We read the reviews and the return reasons for every product selling here.
“The app is atrocious”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ricoh Theta questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









