Rgb Video Light
FailThe top 5 brands take 100% of clicks, so Rgb Video Light is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $900K/yr358K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 53%top-5 click share · 5 brands · 18 sellers
Flapen Score
Rgb Video Light against its category
The dotted line is the Electronics average. Past it, Rgb Video Light is stronger. Inside it, weaker.
Market
The Rgb Video Light market on Amazon at a glance
Shoppers on Amazon United States searched for Rgb Video Light 358K times last year and spent an estimated $900K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $900K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $900Ka year
- Peak month
- August5.0× the quietest month
- Top search term
- ulanzi light74K searches a year
02 · Price
A sale here is worth $59.99.
Listings sell for $59.99 on average, from $16.26 to $328.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $59.99 that is $15K to $30K a year per listing.
- Average price
- $59.99inside the $15 to $100 sweet spot
- Price range
- $16.26–$328.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$30K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #49 within Lighting & Studio. It carries 1,920 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #49in Lighting & Studio
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,920per listing
- Listings tracked
- 25
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Rgb Video Light products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ULANZI VL49 RGB Video Lights LED Camera Light with 3 Cold Shoe & 1/4 Screw
- Price
- $18.62
- Rating
- 4.6/5
- Reviews
- 7,804
- Age
- 5y ago

Ulanzi VL49 LED Video Light 2000mAh Rechargeable On-Camera Fill Light 5500K Portable Mini Photography Lighting for iPhone Vlogging DSLR Camera Tripod TikTok Selfie Video Shooting
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 9,778
- Age
- 6y ago

SMALLRIG RGB LED Photography Flashlight 7500mAh Aluminum Alloy Patterned Ambient Light 4 Color Fill Light with 20 Patterned Filters Perfect for Photo Content Creation Accessories RF10C 4634
- Price
- $42.25
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 2y ago

SMALLRIG Vibe P96 Pro Led Video Light Portable Camera Light for Photography Cold Shoe Light CRI95+ 2500-6500K 5 Effects Fill Light Accessories for Content Creator Streaming Black
- Price
- $22.69
- Rating
- 4.2/5
- Reviews
- 3,194
- Age
- 2y ago

SmallRig P96 Mini LED Video Light Bi-Color 2700-6500K CRI 95+ 2200mAh Portable Camera Lights with Cold Shoe for Content Creator Vlogging Compact Photography Lighting for TikTok YouTube Streaming
- Price
- $17.19
- Rating
- 4.2/5
- Reviews
- 3,194
- Age
- 5y ago
Trending
estimated 90-day click momentum
SmallRig RF 20C 20W LED Photography Flashlight 5 Colors CRI 97 TLCI 99 10000mAh Portable Zoomable Spotlight with 20 Pattern Gobos Silicone GOBO Holder for Portrait Video Content Creators - 5335
- Price
- $71.32
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 3mo ago

SmallRig RF 05B Portable LED Photography Flashlight 1900K-8000K 2600mAh 5W-8W Zoom Video Light with Gobos Film Slides Filters Barndoor Spotlight Snoot Diffuser for Content Creators IP65 Rating -6137
- Price
- $35.95
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 5mo ago

Ulanzi VL49 LED Video Light 2000mAh Rechargeable On-Camera Fill Light 5500K Portable Mini Photography Lighting for iPhone Vlogging DSLR Camera Tripod TikTok Selfie Video Shooting
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 9,778
- Age
- 6y ago

ULANZI VL49 RGB Video Lights LED Camera Light with 3 Cold Shoe & 1/4 Screw
- Price
- $18.62
- Rating
- 4.6/5
- Reviews
- 7,804
- Age
- 5y ago

SMALLRIG Vibe P96 Pro Led Video Light Portable Camera Light for Photography Cold Shoe Light CRI95+ 2500-6500K 5 Effects Fill Light Accessories for Content Creator Streaming Black
- Price
- $22.69
- Rating
- 4.2/5
- Reviews
- 3,194
- Age
- 2y ago
Newest
by launch date
SmallRig RF 20C 20W LED Photography Flashlight 5 Colors CRI 97 TLCI 99 10000mAh Portable Zoomable Spotlight with 20 Pattern Gobos Silicone GOBO Holder for Portrait Video Content Creators - 5335
- Price
- $71.32
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 3mo ago

SmallRig RF 05B Portable LED Photography Flashlight 1900K-8000K 2600mAh 5W-8W Zoom Video Light with Gobos Film Slides Filters Barndoor Spotlight Snoot Diffuser for Content Creators IP65 Rating -6137
- Price
- $35.95
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 5mo ago

SmallRig RM 40C Mini LED RGB Video Light 4800mAh Battery LCD Display Portable Camera Light for Tiktok Youtube Content Creators Photographer Gifts 2500K-10000K CRI 96 TLCI 99 Magnetic Mount - 5359
- Price
- $73.96
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 11mo ago

SmallRig RM 03 Macro Photography LED Light Adjustable Beam Angle 5 Colors CRI95 TLCI92 Bendy Light for Camera with Cold Shoe Adapter Clamp Diffuser Spotlight Barndoor Gobos IP54 Rating - 5480
- Price
- $48.84
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 12mo ago

NEEWER Basics RGB Photography Flashlight 4 Colors/20 GOBO Filters/CRI95+/7500mAh 10W 6300K Portable LED Video Spotlight Patterned Ambient Aluminum Sunset Light for Recording Studio Lighting USB FL10
- Price
- $41.70
- Rating
- 4.6/5
- Reviews
- 1,103
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 93%
Open market
0%
- ULANZI46%
- SMALLRIG44%
- NEEWER5%
- simorr3%
- ULANZI Select2%
- Open — no brand owns it (0%)
Demand
Rgb Video Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Rgb Video Light search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ulanzi light74K/yr
- smallrig light72K/yr
- small rig light49K/yr
- ulanzi vl4919K/yr
- cold shoe light24K/yr
- rgb video light24K/yr
- luz ulanzi9K/yr
- rgb photography light12K/yr
- ulanzi vl49 rgb4K/yr
- rgb studio light9K/yr
Reviews and returns
What reviews say buyers love and hate about Rgb Video Light
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rgb Video Light questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









