Is reverse fans 120mm profitable to sell on Amazon United States?

The niche generates $95K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (34/100).

How competitive is the reverse fans 120mm niche?

2 brands and 9 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in reverse fans 120mm?

Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 4.9%.

When does demand for reverse fans 120mm peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the reverse fans 120mm niche?

Listings span $25.15–$52.18; the average listing price is $39.95 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.

reverse fans 120mm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$39.95

avg listing price — sweet spot $15–$100

Price range

Incredible$25.15–$52.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great302.25

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Market size

Bad$95K

$95K/yr · 215K searches

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, reverse fans 120mm is a $95K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 34/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

reverse fans 120mm market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $120K–$160K; units × avg price
Conversion rate: 1.1%
Avg BSR: #146
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

AsiaHorse97%
Thermalright3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -6.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top reverse fans 120mm search terms

asiahorse fans100K/yr -1.8%0.6% conv.
asia horse pc fans21K/yr +2.3%0.7% conv.
reverse blade fans 120mm21K/yr -0.7%0.2% conv.
120mm reverse fan10K/yr -25.1%0.1% conv.
reverse fans7K/yr -10.7%0.2% conv.
asia horse fans7K/yr +0.5%0.9% conv.
reverse fans 120mm9K/yr -22.1%0.1% conv.
asiahorse cosmiq9K/yr -24.0%1.2% conv.
reverse pc fans6K/yr +5.3%0.4% conv.
reverse blade fans7K/yr -28.8%0.2% conv.

All search terms

Top reverse fans 120mm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AsiaHorse COSMIQ 120mm Case Fan Infinity Mirror FDB Reverse Fan with 5V 3-PIN Connector and Small Controller 2000 RPM and 68.5CFM Unit Daisy Chain PWM RGB PC Fans for Cases CPU Liquid Coolers 3Pack

AsiaHorse$46.614.7★386 rev

Asiahorse Nyota 120mm Case Fan with Efficient Cooling ARGB Fan Lighting 800-1800RPM Speed Control and Whisper-Quiet Operation Under 29 dB Unique Design for PC

AsiaHorse$37.304.6★156 rev

AsiaHorse COSMIQ 120mm PC Case Fan Infinity Mirror FDB 2000 RPM with 5V 3-PIN Connector and Small Controller Daisy Chain PWM PC RGB Fans for Cases CPU Liquid Coolers White Reverse Fan

AsiaHorse$47.304.7★386 rev

AsiaHorse AMICI-5GT RGB PC Fans Infinity Mirror ARGB Fans HDB Bearing Fan Speeds Up to 1800 RPM with 24 LED Lights Reverse Blade Fan Compatible Motherboard Aura SYNC (Not Wireless Connection)

AsiaHorse$28.614.5★998 rev

AsiaHorse Dawn Pro 120mm Case Fan ARGB PWM 1850RPM / 68CFM Airflow Forward & Reverse Blade Design Low Noise Precision HDB Bearings High Performance Unit PC Fan Modular Daisy Chain

AsiaHorse$50.644.5★166 rev

Newest

by launch date

AsiaHorse Nyota Pro 120mm PC Fans ARGB PWM Modular Daisy-Chain Design Dual-Zone Asynchronous Lighting 18 Addressable LEDs 2000RPM High Airflow 61.5CFM Low Noise 29dB for PC Case & Liquid Cooler

AsiaHorse$42.9454 rev

3mo ago

AsiaHorse Nyota Pro 120mm PC Fans ARGB PWM Modular Daisy-Chain Design Dual-Zone Asynchronous Lighting 18 Addressable LEDs 2000RPM High Airflow 61.5CFM Low Noise 29dB for PC Case & Liquid Cooler

AsiaHorse$42.1654 rev

3mo ago

Thermalright TL-M12QR-S X3 120mm Reverse Case Fans 3-Pack

Thermalright$26.86103 rev

7mo ago

AsiaHorse Nyota Ultra 120mm PC Case Fan - Space-Inspired Design (Infinity Mirror + RGB Ring) 9 Blades 58.5 CFM Modular Build Ultra-Quiet Silicone Pads PWM Control-Quiet Hydro Bearing

AsiaHorse$52.1856 rev

1y ago

AsiaHorse Dawn Pro 120mm Case Fan ARGB PWM 1850RPM / 68CFM Airflow Forward & Reverse Blade Design Low Noise Precision HDB Bearings High Performance Unit PC Fan Modular Daisy Chain

AsiaHorse$50.11166 rev

1y ago

What buyers say about reverse fans 120mm

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value”

Quality-Overall18%

“Good quality”

Assembly/Installation13%

“the installation is good”

Color5%

“The colors are all great to my eyes”

Design-Overall4%

“looks really nice”

Noise Cancellation4%

“They even install easy with noise reduction cushions”

Advertised Vs Actual Product4%

“Works as advertised”

Functionality-Overall2%

“So the fans do work”

Noise Level2%

“Easy 5/5 for quiet, pretty, effective cooling”

Brightness/Shine/Glow2%

“LEDs are bright”

What buyers complain about

Noise Level24%

“Too loud”

Durability7%

“3rd month in and already failing”

Quality-Overall5%

“Ive had some very cheap case fans before that never went bad like this”

Connectivity-Overall4%

“fan connections didn't work out of the box”

Color4%

“solid white comes off a bit pink-ish”

Product Condition3%

“it looks like someone else had already used it”

Assembly/Installation2%

“it was a pain to align some of the pins on the fan”

Display Colors2%

“I'm trying to create an effect of a wave of color moving across my computer, and these cannot do it”

Software/Application2%

“Love the fans just wish there was a software for it”

Length2%

“The cables are pretty long too”

Top return reasons

Size-Overall19%

Functionality-Overall11%

Defective Material/Parts10%

Value For Money9%

Advertised Vs Actual Product9%

Compatibility-Overall9%

Noise Level7%

Product Condition7%