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Retro Mouse

Fail

The top 5 brands take 99% of clicks, so Retro Mouse is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$261K/yr422K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
44%top-5 click share · 6 brands · 37 sellers

Flapen Score

Retro Mouse against its category

The dotted line is the Electronics average. Past it, Retro Mouse is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Mouse market on Amazon at a glance

Shoppers on Amazon United States searched for Retro Mouse 422K times last year and spent an estimated $261K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
0.6%
Market size, estimated
$261Ka year
Peak month
May1.9× the quietest month
Top search term
lofree keyboard191K searches a year

02 · Price

A sale here is worth $104.66.

Listings sell for $104.66 on average, from $14.02 to $188.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $104.66 that is $10K to $26K a year per listing.

Average price
$104.66above the $15 to $100 sweet spot
Price range
$14.02–$188.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$10K–$26K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #439 within Keyboards, Mice & Accessories. It carries 533 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#439in Keyboards, Mice & Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
533per listing
Listings tracked
27

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Retro Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

37

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Retro Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Retro Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lofree keyboard191K/yr
  • lofree81K/yr
  • retro mouse75K/yr
  • retro gaming mouse9K/yr
  • loffee keyboards9K/yr
  • vintage mouse8K/yr
  • retro wireless mouse9K/yr
  • retro computer mouse6K/yr
  • lowfree keyboard6K/yr
  • loftee keyboard6K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Mouse

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Design-Overall”
7%of negative reviews mention “Value For Money”
7.9%of orders come back
“Absolutely not worth its price”
A buyer, on “Value For Money”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Retro Mouse questions

Answered from the same tracked data.