retractable usb c cable
Skip itSoft demand (-8.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.52avg listing price — sweet spot $15–$100
Price range
Great$8.52–$66.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,063.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$496K$496K/yr · 547K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, retractable usb c cable is a $496K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
retractable usb c cable market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $538K–$646K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #684
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 6.7%
- Avg brand age
- 25 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
21
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- UGREEN24%
- SOOPII22%
- Baseus20%
- VisionSync8%
- Anker7%
- Minlu6%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top retractable usb c cable search terms
- retractable usb c cable260K/yr
- retractable usb c85K/yr
- usb c retractable cable37K/yr
- retractable cable27K/yr
- retractable usbc cable23K/yr
- retractable usbc17K/yr
- usb c cable retractable14K/yr
- retractable usb-c cable10K/yr
- ugreen retractable usb c cable3K/yr
- usbc retractable cable13K/yr
Top retractable usb c cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOOPII USB C to USB C Cable 240W Retractable USB C Fast Charging Cable with Mag Snap Storage 5-Stage Length Preset Type C Cable for lPhone 16/15 Pro Max Galaxy S25/24 Black (2Pack 3.3FT)
SOOPII$17.004.4★424 rev
UGREEN 100W Nexode Retractable USB C Cable Type C Cord USB C Charger Cable for iPhone 17/16/15 MacBook Pro/Air Galaxy S25/S24/S23 iPad Pro/Air Pixel 10/9 Switch AirPods Black 3.3FT
UGREEN$12.434.6★1,745 rev
Baseus USB C to USB C Cable 100W Retractable USB C 5A Fast Charging Cable 4-Stage Length Preset USB Type C Charger Cord for iPhone 17 16 Pro Plus Pro Max MacBook iPad Samsung S24/S23+ (3.3ft)
Baseus$10.904.2★1,610 rev
VisionSync 240W USB C to USB C Cable PD 3.2 Retractable USB C Cable with Magnetic Slot for Travel Car 5 Preset Length Fast Charging for iPhone 17/16/15 iPad MacBook Galaxy S25/24 Grey 3.3ft 2pack
VisionSync$17.294.5★460 rev
Baseus USB C to USB C Cable 100W 6.6ft Retractable USB C Fast Charging Cable 7-Stage Length Preset Retractable Charger Cord for iPhone 16 15 Pro Plus Pro Max MacBook iPad Pro Samsung S24/S23
Baseus$16.784.2★1,610 rev
Newest
by launch date
Willox 240W Mountable Retractable USB-C Cable Black
Willox$23.5838 rev
VRURC C Charger USB Retractable - 240W Fast Charging Multi Charging Cable Retractable USB C to USB C Cable Mag Snap Storage Compatible with Car Vehicle Travel 3.3ft Length 48V 3.25A
VRURC$12.6531 rev
Baseus Retractable USB C Cable for Apple Watch 100W 5A Fast Charging Cable with 2.5W Max Wireless Charger Freely Adjustable Within 3ft Type-C Cord for iPhone 17 Pro/Plus/Max Galaxy S24 iPad Pro
Baseus$22.4744 rev
TALIX 240W Retractable USB C Cable PD 3.2 Fast Charging USB C to USB C Cable with Mag Snap Storage E-Marker Chip Anti-Tangle Retractable Cord for Travel iPhone 17 MacBook Samsung S25 3.94FT
TALIX$16.6293 rev
8-in-1 Retractable Charger for Apple Samsung Multiple Devices Charging Station 105W USB c Gan Usbc Hub Fast Charger Wall Plug for iPhone 17/16/15 Galaxy S26 Pixel iPad Home Office Desktop Accessories
HATALKIN$51.98209 rev
Trending
90-day click momentumWillox 240W Mountable Retractable USB-C Cable Black
Willox$23.583.8★
VRURC C Charger USB Retractable - 240W Fast Charging Multi Charging Cable Retractable USB C to USB C Cable Mag Snap Storage Compatible with Car Vehicle Travel 3.3ft Length 48V 3.25A
VRURC$12.654.6★
Baseus Retractable USB C Cable for Apple Watch 100W 5A Fast Charging Cable with 2.5W Max Wireless Charger Freely Adjustable Within 3ft Type-C Cord for iPhone 17 Pro/Plus/Max Galaxy S24 iPad Pro
Baseus$22.474.8★
8-in-1 Retractable Charger for Apple Samsung Multiple Devices Charging Station 105W USB c Gan Usbc Hub Fast Charger Wall Plug for iPhone 17/16/15 Galaxy S26 Pixel iPad Home Office Desktop Accessories
HATALKIN$51.984.5★
TALIX 240W Retractable USB C Cable PD 3.2 Fast Charging USB C to USB C Cable with Mag Snap Storage E-Marker Chip Anti-Tangle Retractable Cord for Travel iPhone 17 MacBook Samsung S25 3.94FT
TALIX$16.624.4★
What buyers say about retractable usb c cable
What buyers praise and complain about, mined from review topics.What buyers love
“Fast charging”
“Excellent product”
“very portable”
“opportunities to use”
“Good value”
“Durable case”
“as advertised”
“The build quality feels solid”
“It is a well-built”
“Compact and easy to use”
What buyers complain about
“it would not charge”
“Already quit working”
“Quality control may be lacking”
“poor execution”
“Its way too short”
“now I have iPhone 17 Pro and NOT COMPATIBLE”
“Very weak adapters prone to breaking”
“Not as advertised”
“a little pricey”
“probably too weak for the cord in general”
Top return reasons
Common questions
- Is retractable usb c cable profitable to sell on Amazon United States?
- The niche generates $496K/yr across 19 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the retractable usb c cable niche?
- 13 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in retractable usb c cable?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 2.7%.
- When does demand for retractable usb c cable peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the retractable usb c cable niche?
- Listings span $8.52–$66.94; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 1,063 reviews — the moat a new listing must climb.