Retractable Extension Cord 100 Ft
FailShoppers spend an estimated $80K a year here, so Retractable Extension Cord 100 Ft is a Fail.
- Flapen Score
- 48 / 100Top 28% of 8,347 Electronics niches · +5 vs the category median of 4348
- Market size
- $80K/yr35K searches / yr
- 90-day growth
- +26.2%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 46 sellers
Flapen Score
Retractable Extension Cord 100 Ft against its category
The dotted line is the Electronics average. Past it, Retractable Extension Cord 100 Ft is stronger. Inside it, weaker.
Market
The Retractable Extension Cord 100 Ft market on Amazon at a glance
Shoppers on Amazon United States searched for Retractable Extension Cord 100 Ft 35K times last year and spent an estimated $80K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +26.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $80Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- retractable extension cord 100 ft20K searches a year
02 · Price
A sale here is worth $92.02.
Listings sell for $92.02 on average, from $10.19 to $171.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $92.02 that is $0 to $9K a year per listing.
- Average price
- $92.02inside the $15 to $100 sweet spot
- Price range
- $10.19–$171.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #280 within Accessories & Supplies. It carries 735 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 1.9%
- Average rank
- #280in Accessories & Supplies
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 735per listing
- Listings tracked
- 28
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Retractable Extension Cord 100 Ft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SURAIELEC 80 FT Retractable Extension Cord Reel 14 AWG SJTOW Power Cord for Garage & Workshop 10A Circuit Breaker Wall/Ceiling Mount Upgraded Anti-Tangle Roller Design ETL Listed Orange
- Price
- $83.64
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7mo ago

CRAFTSMAN 100 Ft. Retractable Extension Cord Reel With 4 Outlets & Heavy Duty 14AWG SJTW Cable
- Price
- $125.01
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 5y ago

WILAWELS Retractable Extension Cord Reel 75 FT Extension Cord Reel 14AWG/3C SJTOW Heavy Duty Power Cord Reel Lighted Triple Tap 10A Circuit Breaker Wall/Ceiling Mounted UL Listed Yellow Y75CR06
- Price
- $92.32
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 2y ago

VEVOR Retractable Extension Cord Reel 80 FT Heavy Duty 12AWG/3C SJTOW Retractable Power Cord with Lighted Triple Tap Outlet 15 Amp Circuit Breaker 180 Swivel Bracket for Ceiling or Wall Mount
- Price
- $122.85
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago

DEWENWILS Retractable Extension Cord Reel 75 FT Heavy Duty Power Cord 14/3C SJTOW Lighted Triple Tap Outlets 10A Circuit Breaker Wall/Ceiling Mounted for Garage Workshop UL Listed
- Price
- $93.78
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 4y ago
Trending
estimated 90-day click momentum
100ft Roll Up Retractable Extension Cord Reel 12AWG SJTW Electic Power Cord Reel with 4 Outlets Circuit Breaker/Portable Handle/Dust Cover UL Listed
- Price
- $68.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

SURAIELEC 80 FT Retractable Extension Cord Reel 14 AWG SJTOW Power Cord for Garage & Workshop 10A Circuit Breaker Wall/Ceiling Mount Upgraded Anti-Tangle Roller Design ETL Listed Orange
- Price
- $83.64
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7mo ago

Giraffe Tools Retractable Extension Cord Reel SJT Heavy Duty Power Cord Reel Wall/Ceiling Mount for Garage with Lighted Triple Tap 12 Gauge 50FT
- Price
- $107.48
- Rating
- 4.5/5
- Reviews
- 738
- Age
- 10mo ago

SURAIELEC 80 FT Retractable Extension Cord Reel 14 AWG SJTOW Power Cord for Garage & Workshop 10A Circuit Breaker Wall/Ceiling Mount Upgraded Anti-Tangle Roller Design ETL Listed Grey
- Price
- $83.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7mo ago

DEWENWILS Retractable Extension Cord Reel 50FT Heavy Duty Power Cord 14/3AWG SJTOW Lighted Triple Tap Outlets 13 Amp Circuit Breaker Ceiling/Wall Mount UL Listed
- Price
- $82.87
- Rating
- 4.7/5
- Reviews
- 1,301
- Age
- 1y ago
Newest
by launch date
100ft Roll Up Retractable Extension Cord Reel 12AWG SJTW Electic Power Cord Reel with 4 Outlets Circuit Breaker/Portable Handle/Dust Cover UL Listed
- Price
- $68.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

SURAIELEC 80 FT Retractable Extension Cord Reel 14 AWG SJTOW Power Cord for Garage & Workshop 10A Circuit Breaker Wall/Ceiling Mount Upgraded Anti-Tangle Roller Design ETL Listed Orange
- Price
- $83.64
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7mo ago

SURAIELEC 80 FT Retractable Extension Cord Reel 14 AWG SJTOW Power Cord for Garage & Workshop 10A Circuit Breaker Wall/Ceiling Mount Upgraded Anti-Tangle Roller Design ETL Listed Grey
- Price
- $83.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7mo ago

WILAWELS 80 FT Retractable Extension Cord Reel 14AWG Heavy Duty Power Cord with 4 Grounded Outlets USB-A & USB-C Ports 13A 1625W Portable Hand Crank for Indoor Outdoor Use ETL Listed U80ACR06
- Price
- $72.48
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 8mo ago

DEWENWILS Extension Cord Reel with Twist-lock Stopper Brighter Triple Tap Outlet Heavy Duty Power Retractable Cord Reel 180 Swivel Bracket for Ceiling or Wall Mount ETL Listed Black
- Price
- $76.69
- Rating
- 4.7/5
- Reviews
- 2,387
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
46
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
11%
- SURAIELEC22%
- DEWENWILS19%
- WILAWELS15%
- VEVOR14%
- CRAFTSMAN13%
- Masterplug7%
- Open — no brand owns it (5 brands, 11%)
Demand
Retractable Extension Cord 100 Ft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Retractable Extension Cord 100 Ft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- retractable extension cord 100 ft20K/yr
- retractable extension cord 100+ ft6K/yr
- 100ft retractable extension cord4K/yr
- 100 ft retractable extension cord5K/yr
Reviews and returns
What reviews say buyers love and hate about Retractable Extension Cord 100 Ft
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retractable Extension Cord 100 Ft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









