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Reolink Trackmix

Fail

The top 5 brands take 100% of clicks, so Reolink Trackmix is a Fail.

Flapen Score
36
36 / 100
Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 43
Market size
$232K/yr34K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
92%top-5 click share · 1 brands · 3 sellers

Flapen Score

Reolink Trackmix against its category

The dotted line is the Electronics average. Past it, Reolink Trackmix is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reolink Trackmix market on Amazon at a glance

Shoppers on Amazon United States searched for Reolink Trackmix 34K times last year and spent an estimated $232K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
3.5%
Market size, estimated
$232Ka year
Peak month
July1.6× the quietest month
Top search term
reolink trackmix23K searches a year

02 · Price

A sale here is worth $193.44.

Listings sell for $193.44 on average, from $149.90 to $259.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $193.44 that is $19K to $48K a year per listing.

Average price
$193.44above the $15 to $100 sweet spot
Price range
$149.90–$259.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$19K–$48K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #688 within Video Surveillance. It carries 686 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#688in Video Surveillance
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
686per listing
Listings tracked
8

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Reolink Trackmix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Reolink Trackmix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Reolink Trackmix

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Connectivity-Overall”
6.0%of orders come back
“Lost connection and will not connect again”
A buyer, on “Connectivity-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Reolink Trackmix questions

Answered from the same tracked data.