Is reolink ptz profitable to sell on Amazon United States?

The niche generates $59K/yr across 42 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).

How competitive is the reolink ptz niche?

22 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in reolink ptz?

Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 5.6% — above our launch gate.

When does demand for reolink ptz peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the reolink ptz niche?

Listings span $17.80–$406.14; the average listing price is $127.37 (sweet spot $15–$100). The average incumbent carries 1,640 reviews — the moat a new listing must climb.

reolink ptz

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$127.37

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,640.05

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Price range

Bad$17.80–$406.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$59K

$59K/yr · 126K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, reolink ptz is a $59K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

reolink ptz market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $64K–$96K; units × avg price
Conversion rate: 0.4%
Avg BSR: #221
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 4.3%
Avg brand age: 29 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

43%

Top 20: 78%

Open market

23%

REOLINK30%
Jennov14%
Tapo14%
HXVIEW10%
eufy Security5%
Alptop3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top reolink ptz search terms

ptz camera outdoor83K/yr -8.5%0.3% conv.
outdoor ptz camera12K/yr -1.9%0.4% conv.
ptz security camera12K/yr +1.1%0.3% conv.
wifi ptz camera6K/yr +6.5%0.1% conv.
ptz outdoor camera5K/yr +20.5%0.5% conv.
outdoor security cameras with zoom4K/yr +62.4%0.2% conv.
high optical zoom security camera4K/yr +70.2%0.0% conv.

All search terms

Top reolink ptz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jennov 4K 8MP POE PTZ Camera Outdoor 20X Optical Zoom Security Camera with 360 Pan&90 Tilt Human Detection 320ft IR Night Vision Auto Tracking 24/7 Recording Only Work with Onvif POE NVR

Jennov$167.164.3★745 rev

Tapo 1080P Outdoor Wired Pan/Tilt Security Wi-Fi Camera 360 View Motion Tracking Works with Alexa & Google Home Night Vision Free AI Detection Cloud & SD Card Storage(up to 512GB) Tapo C500

Tapo$31.924.5★6,819 rev

REOLINK PTZ Security Camera System 4K IP PoE 360 Camera with Dual-Lens Auto 6X Hybrid Zoomed Tracking 355 Pan & 90 Tilt Outdoor Surveillance AI Detection TrackMix PoE

REOLINK$149.904.4★1,244 rev

REOLINK RLC-823S2 Smart 4K/8MP UHD PTZ Security Camera with Cutting-Edge 16X Optical Zoom and 3D Zoom Color Night Vision with Spotlights Person/Vehicle/Animal Detection 2 Way Talk 24/7 Recording

REOLINK$308.974.2★503 rev

HXVIEW 4K PTZ Security Camera Outdoor with 50X Optical Zoom High-Speed 360 Pan & 90 Tilt 8MP WiFi Camera with 1200FT IR Night Vision Auto Tracking Person/Vehicle/Pet Detection RTSP

HXVIEW$252.004.1★87 rev

Newest

by launch date

Jennov 4K 8MP POE PTZ Camera Outdoor 20X Optical Zoom Security Camera with 360 Pan&90 Tilt Human Detection 320ft IR Night Vision Auto Tracking 24/7 Recording Only Work with Onvif POE NVR

Jennov$167.16745 rev

4mo ago

REOLINK PoE PTZ Security Camera System 4K Camera with Dual-Lens 6X Hybrid Zoom 355 Pan & 90 Tilt Auto Tracking 24/7 Recording AI Video Search TrackMix PoE

REOLINK$168.6569 rev

7mo ago

GUOANVISION Outdoor Camera Dual Lens PTZ 6MP Security Camera Outdoor 6X Digital Zoom Auto Tracking Color Night Vision 5G/2.4G Dual-Band WiFi Plug-in Power 2-Way Audio IP66 Waterproof

GUOANVISION$37.24617 rev

8mo ago

eufy Security eufyCam S4 4K Solar Camera Wireless Outdoor 3-Lens Bullet-PTZ Cam 360 Coverage 8X Auto Zoom AI Recognition AI Track Color Night Vision 0 Monthly Fee Built in 32 GB Storage

eufy Security$300.16509 rev

8mo ago

HXVIEW 4K PTZ Security Camera Outdoor with Rapid 10X Hybrid Zoom 355Pan & 90 Tilt True 8MP Dual-Lens WiFi Camera with Auto Tracking AI Human/Vehicle/Pet Detection Color Night Vision RTSP

HXVIEW$93.2334 rev

10mo ago

What buyers say about reolink ptz

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Build quality is very solid”

Value For Money10%

“is affordable”

Assembly/Installation9%

“EZ to install”

Image/Picture Clarity7%

“Picture quality is excellent”

Night Vision5%

“Clear Night Vision”

Security5%

“Great security”

Video Quality4%

“Great video”

Software/Application4%

“App is great”

Motion Detection4%

“Motion detection is responsive”

Connectivity-Overall4%

“Easy to connect”

What buyers complain about

Connectivity-Overall11%

“Doesnt connect”

Durability8%

“Didnt last”

Functionality-Overall7%

“Did not work”

Camera Quality6%

“Terrible camera”

Motion Detection5%

“Motion detection is awful”

Quality-Overall5%

“it's the low-quality”

Charging4%

“Will no longer charge”

Software/Application4%

“Software issues”

Value For Money3%

“were pretty expensive”

Assembly/Installation3%

“Cannot install or use it”

Top return reasons

Connectivity-Overall24%

Compatibility-Overall12%

Value For Money10%

Functionality-Overall10%

Camera Quality10%

Size-Overall3%

Advertised Vs Actual Product3%