Is reolink poe camera profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (48/100).

How competitive is the reolink poe camera niche?

1 brands and 5 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in reolink poe camera?

Top complaints mined from reviews: Connectivity-Overall, Software/Application, Durability. The return rate is 5.7% — above our launch gate.

When does demand for reolink poe camera peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the reolink poe camera niche?

Listings span $49.55–$1148.35; the average listing price is $186.93 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

reolink poe camera

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great$1.2M

$1.2M/yr · 229K searches

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good765.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$186.93

avg listing price — sweet spot $15–$100

Growth

Okay+17.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Price range

Bad$49.55–$1148.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, reolink poe camera is a $1.2M/yr Amazon United States market (229K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

reolink poe camera market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 2.8%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.5%
Avg brand age: 43 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 89%

Open market

REOLINK100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top reolink poe camera search terms

reolink poe camera121K/yr +13.5%2.7% conv.
reolink poe71K/yr +24.8%2.2% conv.
reolink camera poe19K/yr +19.6%2.4% conv.
reolink ip camera7K/yr +23.4%2.2% conv.
reolink dome camera7K/yr +5.8%3.4% conv.
reolink dome3K/yr +4.1%3.3% conv.
reolink security camera system poe cameras122/yr -50.0%0.0% conv.
reolink rlc-410 2-pack18/yr -33.3%0.0% conv.

All search terms

Top reolink poe camera products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REOLINK Wired Security Camera Outdoor IP PoE Dome Surveillance Camera Smart Human/Vehicle Detection Work with Smart Home 100ft 5MP HD IR Night Vision Up to 512GB microSD Card RLC-520A

REOLINK$49.554.5★1,168 rev

REOLINK 4K PoE Security Outdoor IP Camera with 355 Pan & 50 Tilt Color Night Vision for Home Surveillance Auto Tracking Smart Detection Two-Way Talk 24/7 Recording E1 Outdoor SE PoE

REOLINK$88.074.4★454 rev

REOLINK 5MP PoE Security Camera Surveillance Outdoor Indoor for home Person/Vehicle/Pet Detection Time-Lapse Work with Smart Home 100ft IR Night Vision Support 512GB SD Card RLC-520A(Pack of 2)

REOLINK$95.644.6★761 rev

REOLINK Duo 3 PoE 16MP UHD Dual-Lens PoE Security Camera with 180 Panoramic View Motion Track F1.6 Color Night Vision Person/Vehicle/Animal Detection 2 Way Talk Supports 24/7 Recording

REOLINK$154.984.3★1,032 rev

REOLINK Triple-Lens PoE Security Camera Outdoor 10MP 180 Panoramic & 4K PT with Auto Tracking AI Video Search Perimeter Protection Color & IR Night Vision 24/7 Recording OMVI 3i PoE

REOLINK$246.613.8★101 rev

Newest

by launch date

REOLINK Triple-Lens PoE Security Camera Outdoor 10MP 180 Panoramic & 4K PT with Auto Tracking AI Video Search Perimeter Protection Color & IR Night Vision 24/7 Recording OMVI 3i PoE

REOLINK$246.61101 rev

2mo ago

REOLINK PoE PTZ Security Camera System 4K Camera with Dual-Lens 6X Hybrid Zoom 355 Pan & 90 Tilt Auto Tracking 24/7 Recording AI Video Search TrackMix PoE

REOLINK$168.6569 rev

7mo ago

REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track

REOLINK$212.80117 rev

9mo ago

REOLINK 4K 8MP 180 Dual-Lens PoE IP Camera IK10 Vandal-Proof Person/Vehicle/Animal Detection Spotlight Color Night Vision 2 Way Talk IP67 Weatherproof No PT Supported Duo 2V PoE

REOLINK$131.75389 rev

1y ago

REOLINK Duo 3V PoE 16MP UHD Dual-Lens PoE Security Camera with 180 Panoramic Motion Track Color Night Vision Smart Detection 2 Way Talk IK10 Vandal-Proof IP67 Weatherproof No PT Supported

REOLINK$164.38353 rev

1y ago

What buyers say about reolink poe camera

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Image/Picture Clarity9%

“great picture”

Night Vision8%

“Excellent night vision camera”

Value For Money7%

“Great value”

Assembly/Installation6%

“EZ to install”

Camera Quality4%

“Great camera”

Video Quality4%

“Good video quality”

Software/Application4%

“The app is really nice”

Security3%

“Security is great”

Connectivity-Overall3%

“connectivity is easy to set up”

What buyers complain about

Connectivity-Overall9%

“The connection quality is extremely poor”

Software/Application6%

“software is terrible”

Durability5%

“Broke”

Quality-Overall5%

“Poor quality”

Value For Money4%

“Yes they are a little expensive”

Functionality-Overall4%

“Does not work out of the box”

Camera Quality4%

“horrible camera setup”

Assembly/Installation4%

“beware installation issues”

Zoom3%

“Does NOT have zoom feature”

Compatibility-Overall3%

“the camera was incompatible with my DVR”

Top return reasons

Compatibility-Overall20%

Connectivity-Overall18%

Value For Money10%

Camera Quality10%

Functionality-Overall8%

Image/Picture Clarity4%

Advertised Vs Actual Product3%

Assembly/Installation3%

Size-Overall3%

Defective Material/Parts3%

Common questions

Is reolink poe camera profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (48/100).
How competitive is the reolink poe camera niche?: 1 brands and 5 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in reolink poe camera?: Top complaints mined from reviews: Connectivity-Overall, Software/Application, Durability. The return rate is 5.7% — above our launch gate.
When does demand for reolink poe camera peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the reolink poe camera niche?: Listings span $49.55–$1148.35; the average listing price is $186.93 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.