Is reolink nvr profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Skip it (40/100).

How competitive is the reolink nvr niche?

1 brands and 7 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in reolink nvr?

Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Recording Feature. The return rate is 7.2% — above our launch gate.

When does demand for reolink nvr peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the reolink nvr niche?

Listings span $182.00–$373.08; the average listing price is $261.09 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.

reolink nvr

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great$1.5M

$1.5M/yr · 214K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,270.6

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.9%

90-day search growth — must beat 0% to launch

Avg price

Okay$261.09

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$182.00–$373.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, reolink nvr is a $1.5M/yr Amazon United States market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

reolink nvr market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 2.7%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.9%
Avg brand age: 40 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

REOLINK100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top reolink nvr search terms

reolink nvr161K/yr +20.1%1.7% conv.
reolink nvr 8 channel16K/yr +12.5%2.4% conv.
rln8-41011K/yr +32.1%2.9% conv.
reolink dvr12K/yr +5.1%1.7% conv.
reolink rln8-4107K/yr +38.6%4.1% conv.
nvr reolink6K/yr +28.4%1.1% conv.

All search terms

Top reolink nvr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REOLINK 8CH Network Video Recorder for Home Security Camera System Only Work with 16MP/12MP/4K/8MP/5MP/4MP REOLINK PoE IP Camera 24/7 Recording to Pre-Installed 2TB Hard Drive RLN8-410

REOLINK$253.154.4★2,255 rev

REOLINK RLN8-410 8CH Network Video Recorder for Home Security Camera System

REOLINK$182.004.4★2,255 rev

REOLINK 16CH Network Video Recorder for Home Security Camera System Only Work with 16MP/12MP/4K/8MP/5MP/4MP The Same Brand PoE IP Cam 24/7 Recording to Pre-Installed 4TB Hard Drive RLN16-410

REOLINK$354.764.3★1,122 rev

REOLINK 36CH Network Video Recorder for Home Security Camera System No PoE Port Requires Reolink PoE Switch Integrated O/I Alarm System Up to 48TB Storage No HDD Included RLN36

REOLINK$194.934.2★334 rev

REOLINK 5MP 8CH Home Security Camera System with 2TB HDD RLK8-520D4-5MP

REOLINK$373.084.5★2,751 rev

Newest

by launch date

REOLINK RLN8-410 8CH Network Video Recorder for Home Security Camera System

REOLINK$182.002,255 rev

3mo ago

REOLINK RLN16-410-NHD 16CH PoE NVR for Home Security Camera System

REOLINK$258.101,122 rev

3mo ago

REOLINK Professional PoE NVR Supporting Up to 16MP & Up to 32TB Local Storage (HDD Not Included) Heat Map 24/7 Recording Multi-User Remote Access Outdoor & Indoor Surveillance RP-PN8

REOLINK$235.2216 rev

10mo ago

Home Hub Pro Centralized Control for up to 24 REOLINK Security Cameras

REOLINK$258.18340 rev

1y ago

REOLINK RLN8-410-White 8CH NVR Network Video Recorder PoE Security System

REOLINK$255.982,255 rev

1y ago

What buyers say about reolink nvr

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Very good quality cameras”

Software/Application9%

“The software is easy to use”

Image/Picture Clarity7%

“So the picture quality is great”

Durability7%

“still going strong”

Assembly/Installation6%

“Its very easy to hook up with your instructions”

Storage Capacity5%

“Tons of storage”

Value For Money4%

“great system and affordable”

Connectivity-Overall4%

“Works great with two PoE switches and 16 cameras, all connected seamlessly”

Display Resolution3%

“So the picture quality is great”

Ease Of Use3%

“easy to use”

What buyers complain about

Connectivity-Overall13%

“it was too loose to hold a connection from day one”

Compatibility-Overall9%

“Ok fine, maybe this product has a compatibility issue because it is a European design”

Recording Feature8%

“The product stopped recording after 1 month”

Value For Money7%

“A bit expensive tho”

Quality-Overall6%

“Trash”

Software/Application6%

“The desktop app cant do that”

Durability6%

“Title: Failed Within Two Weeks – Do Not Buy”

Motion Detection4%

“Also very choppy when motion is detected”

Assembly/Installation3%

“Setup takes a bit of time”

Storage Capacity2%

“Does NOT include any storage”

Top return reasons

Compatibility-Overall31%

Connectivity-Overall15%

Functionality-Overall12%

Value For Money7%

Advertised Vs Actual Product4%

Camera Quality4%

Assembly/Installation4%

Defective Material/Parts3%

Recording Feature2%

Product Condition2%

Common questions

Is reolink nvr profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Skip it (40/100).
How competitive is the reolink nvr niche?: 1 brands and 7 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in reolink nvr?: Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Recording Feature. The return rate is 7.2% — above our launch gate.
When does demand for reolink nvr peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the reolink nvr niche?: Listings span $182.00–$373.08; the average listing price is $261.09 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.