Is reolink floodlight profitable to sell on Amazon United States?

The niche generates $230K/yr across 6 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Skip it (36/100).

How competitive is the reolink floodlight niche?

1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in reolink floodlight?

Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Connectivity-Overall. The return rate is 5.9% — above our launch gate.

When does demand for reolink floodlight peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the reolink floodlight niche?

Listings span $96.37–$216.82; the average listing price is $180.13 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.

reolink floodlight

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great231.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+30.2%

90-day search growth — must beat 0% to launch

Avg price

Okay$180.13

avg listing price — sweet spot $15–$100

Market size

Okay$230K

$230K/yr · 57K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Competition

Bad96%

top-5 click share — a locked-up shelf

Price range

Bad$96.37–$216.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, reolink floodlight is a $230K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

reolink floodlight market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $270K–$360K; units × avg price
Conversion rate: 2.2%
Avg BSR: #127
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.5%
Avg brand age: 30 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

REOLINK100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +30.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top reolink floodlight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REOLINK Elite Floodlight WiFi 4K 8MP 180 Panoramic Wired Floodlight Camera Adjustable 3000 Lumens Local AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees 100~240V AC Hardwired

REOLINK$187.224.0★344 rev

REOLINK TrackFlex Floodlight WiFi 4K Dual-Lens Floodlight Camera Not PoE

REOLINK$216.824.0★172 rev

REOLINK Solar Floodlight Cam 2K 150 Security Cameras Wireless Outdoor Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66

REOLINK$96.374.2★259 rev

REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track

REOLINK$212.804.3★117 rev

REOLINK Duo Floodlight PoE 4K Dual-Lens Security Camera Outdoor PoE IP Camera with 180 Ultra-Wide Angle 1800 Lumen Floodlight Human/Vehicle/Pet Detection Two Way Talk Waterproof

REOLINK$154.754.4★429 rev

Newest

by launch date

REOLINK Solar Floodlight Cam 2K 150 Security Cameras Wireless Outdoor Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66

REOLINK$96.37259 rev

4mo ago

REOLINK TrackFlex Floodlight WiFi 4K Dual-Lens Floodlight Camera Not PoE

REOLINK$216.82172 rev

6mo ago

REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track

REOLINK$212.80117 rev

9mo ago

REOLINK Elite Floodlight WiFi 4K 8MP 180 Panoramic Wired Floodlight Camera Adjustable 3000 Lumens Local AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees 100~240V AC Hardwired

REOLINK$187.22344 rev

11mo ago

REOLINK Elite Floodlight WiFi with Plug-in Power Cable 4K 8MP 180 Panoramic Floodlight Camera Adjustable 3000 Lumens Spotlights AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees

REOLINK$212.8270 rev

1y ago

What buyers say about reolink floodlight

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Excellent quality camera and light”

Assembly/Installation8%

“Easy to setup”

Motion Detection7%

“The motion detection is easily gameable”

Brightness/Shine/Glow6%

“The lights are bright”

Software/Application6%

“App is super user friendly”

Image/Picture Clarity5%

“Good picture quality”

Security5%

“the peace of mind when it comes to security”

Night Vision5%

“fairly good nighttime image”

Connectivity-Overall5%

“Easy to connect”

Video Quality4%

“great video quality”

What buyers complain about

Assembly/Installation8%

“The installation is a bit hard to put in”

Functionality-Overall8%

“It just doesnt perform the way it should”

Connectivity-Overall8%

“Will Not Stay Connected To WIFI”

Software/Application7%

“Unfortunately the software programming is very poor and cumbersome”

Motion Detection6%

“lights turns on even no motion there”

Compatibility-Overall5%

“Not ONVIF compatible”

Camera Quality4%

“I had to return this camera”

Image/Picture Clarity2%

“I expected a sharper image given the specs”

Mounting2%

“What I am less enthusiastic about is the mounting”

Brightness/Shine/Glow2%

“though the brightness isnt as strong as wired floodlights”

Top return reasons

Connectivity-Overall21%

Value For Money14%

Compatibility-Overall11%

Functionality-Overall9%

Camera Quality8%

Assembly/Installation5%

Mounting4%

Advertised Vs Actual Product3%

Size-Overall3%

Defective Material/Parts2%

Common questions

Is reolink floodlight profitable to sell on Amazon United States?: The niche generates $230K/yr across 6 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Skip it (36/100).
How competitive is the reolink floodlight niche?: 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in reolink floodlight?: Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Connectivity-Overall. The return rate is 5.9% — above our launch gate.
When does demand for reolink floodlight peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the reolink floodlight niche?: Listings span $96.37–$216.82; the average listing price is $180.13 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.