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Reolink 4k

Fail

Buyers convert on only 1.1% of searches, so Reolink 4k is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$315K/yr136K searches / yr
90-day growth
+24.7%search demand this quarter
Competition
54%top-5 click share · 10 brands · 20 sellers

Flapen Score

Reolink 4k against its category

The dotted line is the Electronics average. Past it, Reolink 4k is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reolink 4k market on Amazon at a glance

Shoppers on Amazon United States searched for Reolink 4k 136K times last year and spent an estimated $315K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+24.7%
Conversion, latest week
1.1%
Market size, estimated
$315Ka year
Peak month
August3.1× the quietest month
Top search term
4k outdoor security camera25K searches a year

02 · Price

A sale here is worth $220.61.

Listings sell for $220.61 on average, from $37.85 to $502.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $220.61 that is $0 to $22K a year per listing.

Average price
$220.61above the $15 to $100 sweet spot
Price range
$37.85–$502.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #87 within Video Surveillance. It carries 1,380 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#87in Video Surveillance
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,380per listing
Listings tracked
23

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
25 months

Products

Top Reolink 4k products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$32K$63K$95K$126K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

11%

  • REOLINK58%
  • aosu8%
  • Tapo8%
  • eufy Security6%
  • Hiseeu5%
  • YOYIRYB4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Reolink 4k search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Reolink 4k search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 4k outdoor security camera25K/yr
  • 4k solar security cameras wireless outdoor20K/yr
  • reolink argus pt ultra15K/yr
  • 4k wireless security camera19K/yr
  • 4k security cameras9K/yr
  • outdoor camera 4k7K/yr
  • argus pt ultra6K/yr
  • reolink lumus pro6K/yr
  • security camera outdoor 4k5K/yr
  • gate camera5K/yr

Reviews and returns

What reviews say buyers love and hate about Reolink 4k

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Connectivity-Overall”
5.4%of orders come back
“Doesnt connect”
A buyer, on “Connectivity-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reolink 4k questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data