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Refurbished Ring Doorbell

Fail

The top 5 brands take 100% of clicks, so Refurbished Ring Doorbell is a Fail.

Flapen Score
27
27 / 100
Ranks 7,921 of 8,347 Electronics niches · −16 vs the category median of 43
Market size
$28K/yr20K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
91%top-5 click share · 4 brands · 19 sellers

Flapen Score

Refurbished Ring Doorbell against its category

The dotted line is the Electronics average. Past it, Refurbished Ring Doorbell is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Refurbished Ring Doorbell market on Amazon at a glance

Shoppers on Amazon United States searched for Refurbished Ring Doorbell 20K times last year and spent an estimated $28K. All 4 brands take every click. Demand peaks in Jan–Mar. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
3.0%
Market size, estimated
$28Ka year
Peak month
January2.6× the quietest month
Top search term
refurbished ring doorbell9K searches a year

02 · Price

A sale here is worth $47.11.

Listings sell for $47.11 on average, from $10.29 to $72.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $47.11 that is $0 to $5K a year per listing.

Average price
$47.11inside the $15 to $100 sweet spot
Price range
$10.29–$72.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #28 within Security & Surveillance. It carries 14,208 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#28in Security & Surveillance
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
14,208per listing
Listings tracked
8

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Refurbished Ring Doorbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 24%
  • Brand 33%
  • Brand 42%

Demand

Refurbished Ring Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Refurbished Ring Doorbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • refurbished ring doorbell9K/yr
  • ring doorbell refurbished10K/yr
  • refurbished ring doorbell wireless1K/yr

Reviews and returns

What reviews say buyers love and hate about Refurbished Ring Doorbell

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
15%of negative reviews mention “Connectivity-Overall”
4.7%of orders come back
“Doesn't connect”
A buyer, on “Connectivity-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Refurbished Ring Doorbell questions

Answered from the same tracked data.