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54

refrigerator surge protector

Worth a look

Shows a sweet-spot price point ($22.81 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 54Growth 53Conversion 64Competition 49Returns 74Price range 81Avg price 95Brand share 28Review moat 49Quality gap 23

Avg price

Incredible$22.81

avg listing price — sweet spot $15–$100

Price range

Great$9.04–$43.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$367K

$367K/yr · 284K searches

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,575.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, refrigerator surge protector is a $367K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

refrigerator surge protector market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$342K–$456K
units × avg price
Conversion rate
5.7%
Avg BSR
#109
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.3%
Avg brand age
46 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

29

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

10%

  • BSEED36%
  • Refrigmatic29%
  • Ortis10%
  • Fosmon9%
  • Cable Matters4%
  • kakahigh2%
  • Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top refrigerator surge protector search terms

  • refrigerator surge protector63K/yr
  • appliance surge protector53K/yr
  • surge protector for refrigerator35K/yr
  • fridge surge protector15K/yr
  • surge protector for appliances16K/yr
  • appliance surge protector refrigerator12K/yr
  • refrigerator surge protector wall outlet10K/yr
  • fridge protector11K/yr
  • washing machine surge protector10K/yr
  • microwave surge protector10K/yr
All search terms

Top refrigerator surge protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$18K10%$37K15%$55K20%$73K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about refrigerator surge protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“So far seems well made”

Advertised Vs Actual Product13%

“As advertised”

Value For Money11%

“Good price”

Drop/Impact Protection9%

“Surge protector”

Ease Of Use7%

“easy to use”

Size-Overall4%

“Good fit”

Functionality-Overall3%

“Really functional”

Assembly/Installation3%

“Easy install”

Socket/Port/Plug3%

“It is super easy to use just plug it in”

Strength3%

“Solid power strip”

What buyers complain about

Durability16%

“Failed after two months”

Functionality-Overall14%

“Did not work as promised”

Size-Overall12%

“I was concerned that it might not fit”

Socket/Port/Plug10%

“Plug Didn't Fit”

Value For Money5%

“The price is righ: Amazon's shipping is the best in the business”

Design-Overall4%

“It's what I consider an awkward design”

Amplification4%

“Not a 20 amp power strip”

Advertised Vs Actual Product3%

“This should have been displayed on the products website”

Quality-Overall3%

“Not great, not terrible”

Heating3%

“it was setting off the breaker in the summer because of the high heat”

Top return reasons

Size-Overall32%
Functionality-Overall14%
Advertised Vs Actual Product9%
Compatibility-Overall8%
Socket/Port/Plug7%
Defective Material/Parts6%
Value For Money4%
Drop/Impact Protection3%
Connectivity-Overall3%
Certifications2%

Common questions

Is refrigerator surge protector profitable to sell on Amazon United States?
The niche generates $367K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the refrigerator surge protector niche?
13 brands and 29 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in refrigerator surge protector?
Top complaints mined from reviews: Durability, Functionality-Overall, Size-Overall. The return rate is 2.0%.
When does demand for refrigerator surge protector peak?
Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the refrigerator surge protector niche?
Listings span $9.04–$43.50; the average listing price is $22.81 (sweet spot $15–$100). The average incumbent carries 1,575 reviews — the moat a new listing must climb.