Reflector
MaybeProducts sell for $20.22 on average, inside the sweet spot. But the products selling today already average 4.6★, so Reflector is a Maybe.
- Flapen Score
- 55 / 100Top 9% of 8,347 Electronics niches · +12 vs the category median of 4355
- Market size
- $515K/yr629K searches / yr
- 90-day growth
- +30.2%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 46 sellers
Flapen Score
Reflector against its category
The dotted line is the Electronics average. Past it, Reflector is stronger. Inside it, weaker.
Market
The Reflector market on Amazon at a glance
Shoppers on Amazon United States searched for Reflector 629K times last year and spent an estimated $515K. The top 5 brands take 74% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $515K a year.
- Searches, last 12 months
- 629K
- Growth, 90 days vs prior 90
- +30.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $515Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- reflector photography103K searches a year
02 · Price
A sale here is worth $20.22.
Listings sell for $20.22 on average, from $4.69 to $75.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $20.22 that is $10K to $15K a year per listing.
- Average price
- $20.22inside the $15 to $100 sweet spot
- Price range
- $4.69–$75.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Lighting & Studio. It carries 2,608 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Lighting & Studio
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,608per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Reflector products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NEEWER 22 Inch/60 Centimeter Light Reflector Light Diffuser 5 in 1 Collapsible Multi Disc with Bag - Translucent Silver Gold White and Black for Studio Photography Lighting and Outdoor Lighting
- Price
- $15.86
- Rating
- 4.7/5
- Reviews
- 19,926
- Age
- 15y ago

WELLMAKING 32 Reflector Photography with tilt Adapter for Studio Outdoor
- Price
- $31.41
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 3y ago

NEEWER 43 Inch/110 Centimeter Light Reflector Diffuser 5 in 1 Collapsible Multi Disc with Bag - Translucent Silver Gold White and Black for Studio Photography Lighting Outdoor
- Price
- $28.03
- Rating
- 4.7/5
- Reviews
- 19,926
- Age
- 16y ago

NEEWER 32/80cm 5 in 1 Light Reflector with Clamp & Hand Grips Polyester Multi Disc Photography Diffuser Translucent/Silver/Gold/White/Black 3/8 Thread for Studio Outdoor Lighting RF-80II
- Price
- $30.31
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 2y ago

K&F CONCEPT 24 x36(60x90cm) 5-in-1 Oval Foldable Reflector with Carrying Bag Gold Silver Black White Reflective Fabric and Translucent Soft Fabric for Studio Lighting
- Price
- $21.01
- Rating
- 4.8/5
- Reviews
- 359
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kalofaye 5-in-1 Light Reflector 32 Inch/80 cm Photography Diffuser Collapsible Portable with BagGold Silver White Black Translucent for Studio and Outdoor Lighting (32 (80cm))
- Price
- $16.44
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago

QWORK 22 Inch (60 cm) 5-in-1 Collapsible Light Reflector & Diffuser - Translucent Silver Gold White Black Multi Disc Photography Reflector for Studio Outdoor Photography
- Price
- $9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

SAWNZC Reflective Vest Running Gear 2Pack High Visible Safety VES for Cycling Jogging Running Walking Adjustable for Men Women Kids (2 Green)
- Price
- $8.09
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 8y ago

Selens Portable 32 in / 80 cm Light Reflector with Clamp 5 in 1 Multi Disc
- Price
- $29.04
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 1y ago

NEEWER 22/56cm 5 in 1 Light Reflector with Clamp & Hand Grips Polyester Multi Disc Photography Diffuser Translucent/Silver/Gold/White/Black with 3/8 Thread for Studio Outdoor Lighting RF-56II
- Price
- $27.81
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 2y ago
Newest
by launch date
QWORK 22 Inch (60 cm) 5-in-1 Collapsible Light Reflector & Diffuser - Translucent Silver Gold White Black Multi Disc Photography Reflector for Studio Outdoor Photography
- Price
- $9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

24/32/43/52in Reflector Photography 5 in 1 Light Diffuser with Panel &Bag Light Reflectors for Photography Ideal for Content Creator Essentials&Photographer in Silver Gold White and Black
- Price
- $14.14
- Rating
- 4.9/5
- Reviews
- 56
- Age
- 11mo ago

Kalofaye 5-in-1 Light Reflector 32 Inch/80 cm Photography Diffuser Collapsible Portable with BagGold Silver White Black Translucent for Studio and Outdoor Lighting (32 (80cm))
- Price
- $16.44
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago

ISDVBUY 2 Pack Oval Reflectors Red
- Price
- $5.40
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

K&F CONCEPT U-Shape Reflector Curved Reflector 180x60cm with 4-in-1 Reflective Fabric Black/Gold/White/Silver with 1.9m Stand with Storage Bag for Photography Studios
- Price
- $75.55
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
46
Est. top-5 brand share
74%
Top 20: 99%
Est. top-5 click share
55%
Top 20: 86%
Open market
23%
- NEEWER40%
- WELLMAKING15%
- K&F CONCEPT10%
- Selens6%
- smseace3%
- hellovetee3%
Demand
Reflector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Reflector search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- reflector photography103K/yr
- reflector142K/yr
- reflectors79K/yr
- light reflector43K/yr
- photography reflector53K/yr
- trailer reflectors30K/yr
- light reflectors for photography30K/yr
- mailbox reflectors31K/yr
- photo reflector15K/yr
- reflectors for mailbox post12K/yr
Reviews and returns
What reviews say buyers love and hate about Reflector
We read the reviews and the return reasons for every product selling here.
“Adhesive is bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reflector questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









