Red Record Player
FailShoppers spend an estimated $20K a year here, so Red Record Player is a Fail.
- Flapen Score
- 28 / 100Ranks 7,825 of 8,347 Electronics niches · −15 vs the category median of 4328
- Market size
- $20K/yr26K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 53 sellers
Flapen Score
Red Record Player against its category
The dotted line is the Electronics average. Past it, Red Record Player is stronger. Inside it, weaker.
Market
The Red Record Player market on Amazon at a glance
Shoppers on Amazon United States searched for Red Record Player 26K times last year and spent an estimated $20K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $20Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- red record player17K searches a year
02 · Price
A sale here is worth $84.20.
Listings sell for $84.20 on average, from $36.34 to $289.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $84.20 that is $0 to $8K a year per listing.
- Average price
- $84.20inside the $15 to $100 sweet spot
- Price range
- $36.34–$289.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #201 within Turntables & Accessories. It carries 3,995 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 20.2%
- Average rank
- #201in Turntables & Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 3,995per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Red Record Player products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
53
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
13%
- Brand 145%
- Brand 213%
- Brand 312%
- Brand 49%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 13%)
Demand
Red Record Player search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Reviews and returns
What reviews say buyers love and hate about Red Record Player
We read the reviews and the return reasons for every product selling here.
“Poor sound quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Record Player questions
Answered from the same tracked data.