Is red keyboard profitable to sell on Amazon United States?

The niche generates $129K/yr across 37 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (44/100).

How competitive is the red keyboard niche?

25 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in red keyboard?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 4.3%.

When does demand for red keyboard peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the red keyboard niche?

Listings span $15.10–$151.88; the average listing price is $42.87 (sweet spot $15–$100). The average incumbent carries 2,661 reviews — the moat a new listing must climb.

red keyboard

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Incredible$42.87

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$15.10–$151.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,661.27

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay$129K

$129K/yr · 308K searches

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, red keyboard is a $129K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

red keyboard market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $129K–$171K; units × avg price
Conversion rate: 1.0%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 6.6%
Avg brand age: 33 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

49%

Top 20: 84%

Open market

34%

LETTON13%
Rii12%
COOFUN11%
Snpurdiri11%
RECCAZR11%
RK ROYAL KLUDGE8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top red keyboard search terms

red keyboard109K/yr -8.8%0.6% conv.
red keyboard and mouse wireless33K/yr -23.0%1.2% conv.
red wireless keyboard and mouse25K/yr -23.7%1.7% conv.
red and black keyboard17K/yr -16.9%0.7% conv.
keyboard red16K/yr -9.2%0.8% conv.
red gaming keyboard15K/yr +0.2%0.5% conv.
red wireless keyboard16K/yr -27.9%1.4% conv.
red keyboard wireless9K/yr +25.1%0.5% conv.
red keyboard and mouse11K/yr -10.7%1.2% conv.
black and red keyboard12K/yr -31.1%0.4% conv.

All search terms

Top red keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Wireless Keyboard and Mouse Combo Retro Typewriter Style Round Key Keyboard with Bubble Keycaps 2.4GHz Creamy Clicky Aesthetic Full Size Keyboard with Number Pad for PC Laptop Desktop

LETTON$36.334.4★4,768 rev

Wireless Keyboard and Mouse COOFUN Retro Typewriter Keyboard with Round Keycaps Full-Size Ergonomic Ideal for Windows PC Home Office and College Black and Red

COOFUN$26.634.4★816 rev

Rii Gaming Keyboard and Mouse Set 3-LED Backlit Mechanical Feel Business Office Keyboard Colorful Breathing Backlit Mouse for Working or Primer Gaming Office Device (RK108)

Rii$19.624.5★4,328 rev

Snpurdiri 60% Wired Mechanical Keyboard Mini Gaming Keyboard with 61 Keys for PC Windows XP Win 7 Win 10 (Black-Red Red Switches)

Snpurdiri$25.974.4★1,247 rev

Wireless Keyboard and Mouse Combo Reccazr 2.4G Full-Sized Keyboard and Mouse Cordless 3 DPI Adjustable Mouse Dual-System Keyboard for Computer/Laptop/Windows/Mac (Wine red)

RECCAZR$22.934.3★951 rev

Newest

by launch date

Soueto Wireless Keyboard with 7-Color RGB Backlit Full-Size Computer Keyboard with Phone Tablet Holder 2.4G Rechargeable Gaming Keyboard with Light Up Keys Compatible with Mac Windows (Red)

Soueto$24.701,410 rev

2mo ago

Wireless Keyboard and Mouse Combo Full-Sized Wireless Keyboard and Adjustable DPI Mouse 2.4GHz USB Receiver Keyboard and Mouse for PC Windows Desktop Laptop (Wine Red-B)

RECCAZR$26.212,334 rev

6mo ago

Meidosa Wireless Keyboard and Mouse Combo 2.4GHz Gradient Colorful Full-Size Retro Typewriter Keyboard with Wireless Mouse for PC/Desktop/Laptop/Windows (Black Red)

Meidosa$20.67174 rev

7mo ago

RK ROYAL KLUDGE R75 Mechanical Keyboard Wired with Volume Knob 75% Keyboard Gasket Mounted RGB Backlit Creamy Keyboard with MDA Profile PBT Keycaps Hot Swappable Pre-lubed Linear Switch

RK ROYAL KLUDGE$55.041,505 rev

7mo ago

cimetech Wireless Keyboard and Mouse Combo Compact Silent Ergonomic Scissor Switch Keyboard and Optical Mouse Set 2.4G Lag-Free Cordless Keyboard Mice for Computer Mac Laptop PC Windows - Red

cimetech$32.0815,019 rev

9mo ago

What buyers say about red keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Color14%

“Bright colors”

Value For Money14%

“Worth it”

Quality-Overall10%

“Amazing quality”

Touch/Button Controls9%

“The clicking still works”

Design-Overall6%

“Well built”

Ease Of Use5%

“Very easy to use”

Audio Quality4%

“the sound is great”

Connectivity-Overall4%

“It stays connected”

Compatibility-Overall3%

“Compatible”

Strength3%

“In short: solid feeling construction”

What buyers complain about

Durability18%

“the problem is if after like five or four months”

Quality-Overall13%

“Poor quality”

Functionality-Overall9%

“doesn't function correctly”

Touch/Button Controls5%

“The mouse clicker doesnt work super well”

Adhesion/Stickiness5%

“Bad glue on feet”

Size-Overall4%

“This keyboard is large”

Connectivity-Overall3%

“could never get it to wirelessly connect to my PC”

Noise Level3%

“the creamy noise when typing”

Charging3%

“I was skeptical because I had bad luck with another keyboard/mouse where they didn't want to charge”

Value For Money2%

“Big waste of money”

Top return reasons

Functionality-Overall20%

Size-Overall17%

Compatibility-Overall9%

Connectivity-Overall8%

Color7%

Touch/Button Controls6%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Quality-Overall3%

Noise Level2%

Common questions

Is red keyboard profitable to sell on Amazon United States?: The niche generates $129K/yr across 37 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (44/100).
How competitive is the red keyboard niche?: 25 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in red keyboard?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 4.3%.
When does demand for red keyboard peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the red keyboard niche?: Listings span $15.10–$151.88; the average listing price is $42.87 (sweet spot $15–$100). The average incumbent carries 2,661 reviews — the moat a new listing must climb.