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Red Camera

Fail

The top 5 brands take 100% of clicks, so Red Camera is a Fail.

Flapen Score
33
33 / 100
Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 43
Market size
$12K/yr11K searches / yr
90-day growth
+99.9%search demand this quarter
Competition
77%top-5 click share · 3 brands · 37 sellers

Flapen Score

Red Camera against its category

The dotted line is the Electronics average. Past it, Red Camera is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Red Camera 11K times last year and spent an estimated $12K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +99.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+99.9%
Conversion, latest week
0.6%
Market size, estimated
$12Ka year
Top search term
kodak pixpro fz55 red8K searches a year

02 · Price

A sale here is worth $170.00.

Listings sell for $170.00 on average, from $110.90 to $198.61. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $170.00 that is $0 to $17K a year per listing.

Average price
$170.00above the $15 to $100 sweet spot
Price range
$110.90–$198.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Digital Cameras. It carries 2,788 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#98in Digital Cameras
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,788per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
20 months

Products

Top Red Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 210%
  • Brand 39%
  • Open — no brand owns it (0%)

Demand

Red Camera search demand

Weekly searches over the year. Pick a range.

1K750Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Red Camera

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Image/Picture Clarity”
16%of negative reviews mention “Durability”
2.8%of orders come back
“Doesnt last”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Camera questions

Answered from the same tracked data.