- Flapen Score
- 37 / 100Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 4337
- Market size
- $97K/yr273K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 66%top-5 click share · 19 brands · 114 sellers
Flapen Score
Record against its category
The dotted line is the Electronics average. Past it, Record is stronger. Inside it, weaker.
Market
The Record market on Amazon at a glance
Shoppers on Amazon United States searched for Record 273K times last year and spent an estimated $97K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $97Ka year
- Peak month
- December8.5× the quietest month
- Top search term
- record248K searches a year
02 · Price
A sale here is worth $61.23.
Listings sell for $61.23 on average, from $9.11 to $383.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $61.23 that is $6K to $15K a year per listing.
- Average price
- $61.23inside the $15 to $100 sweet spot
- Price range
- $9.11–$383.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Turntables & Accessories. It carries 4,768 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #228in Turntables & Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 4,768per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Record products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VinylShopUS - Lot of 12 Vinyl Records for Crafts & Decoration Artwork for Party Decor Artist Studio Vintage Look (Lot of 10)
- Price
- $15.38
- Rating
- 4.6/5
- Reviews
- 3,465
- Age
- 2y ago

Vinyl Record Player Turntable with Built-in Bluetooth Receiver & 2 Stereo Speakers 3 Speed 3 Size Portable Retro Record Player for Entertainment and Home Decoration
- Price
- $38.84
- Rating
- 4.3/5
- Reviews
- 10,436
- Age
- 7y ago

Moshi Magnetic Mirror Wallet Stand (Mustard Yellow)
- Price
- $44.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Audio-Technica AT-LP60X-BK Fully Automatic Belt-Drive Stereo Turntable Black Hi-Fi 2 Speed Dust Cover Anti-Resonance Die-Cast Aluminum Platter
- Price
- $183.06
- Rating
- 4.6/5
- Reviews
- 13,213
- Age
- 7y ago

Vinyl Record Player with Speakers Vintage Turntable for Vinyls Records Belt-Driven Turn Table Support 3-Speed Wireless Playback Headphone AUX-in RCA Line LP Phonograph for Sound Enjoyment Black
- Price
- $36.34
- Rating
- 4.4/5
- Reviews
- 4,856
- Age
- 3y ago
Trending
estimated 90-day click momentum
Mini Brands Really Works Vinyl Playset Series 1 by ZURU Functional Mini Vinyl Record Player with Actual Music Playback Includes Record & Stand Collectible Toy for Kids Gen Z & Adults
- Price
- $20.80
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 1mo ago

Moshi Magnetic Mirror Wallet Stand (Mustard Yellow)
- Price
- $44.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

PATIKIL Blank Vinyl Records 12 Inch 2 Pack CD Fake Vinyl Records for Wall Aesthetic Decor Decorative Records for Roll Music Room Rock Party DIY Decoration Black
- Price
- $9.17
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Audio-Technica AT-LP120XUSB-BK Direct-Drive Turntable (Analog & USB) Fully Manual Hi-Fi 3 Speed Convert Vinyl to Digital Anti-Skate and Variable Pitch Control Black
- Price
- $383.27
- Rating
- 4.7/5
- Reviews
- 8,991
- Age
- 7y ago

Audio-Technica AT-LP60X-BK Fully Automatic Belt-Drive Stereo Turntable Black Hi-Fi 2 Speed Dust Cover Anti-Resonance Die-Cast Aluminum Platter
- Price
- $183.06
- Rating
- 4.6/5
- Reviews
- 13,213
- Age
- 7y ago
Newest
by launch date
Mini Brands Really Works Vinyl Playset Series 1 by ZURU Functional Mini Vinyl Record Player with Actual Music Playback Includes Record & Stand Collectible Toy for Kids Gen Z & Adults
- Price
- $20.80
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 1mo ago

Moshi Magnetic Mirror Wallet Stand (Mustard Yellow)
- Price
- $44.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

20 PCS Heavyweight 12in Vinyl Record Sleeves 350gsm Cardboard Record Jacket with Hole LP Vinyl Album Covers Jackets for 33 RPM Anti Static Record Storage Protector Cover - Black (20)
- Price
- $32.20
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 10mo ago

Modern JP Adhesive Vinyl Wall Mount (4-Pack) Strong Hold Record Holder Wall Record-Safe Easy Installation Album Wall Mount for 1LP and 2LP Clear
- Price
- $9.11
- Rating
- 4.3/5
- Reviews
- 448
- Age
- 1y ago

Gotega 8 Pack Vinyl Record Shelf Wall Mount 12 inch Album Record Holder Display Clear Acrylic Floating Shelves for Wall Suitable for Bedroom Living Room Magazine Shelf Kids Bookshelf etc
- Price
- $13.15
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
114
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
29%
- VinylShopUS28%
- cotsoco23%
- Audio-Technica7%
- Moshi6%
- seasonlife4%
- Big Fudge3%
Demand
Record search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Record search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- record248K/yr
- vinals10K/yr
- vynils6K/yr
- vinlys6K/yr
- viynls4K/yr
Reviews and returns
What reviews say buyers love and hate about Record
We read the reviews and the return reasons for every product selling here.
“Not great sound quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Record questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









