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recessed power strip

Skip it

Soft demand (-24.0% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 13Conversion 31Competition 67Returns 60Price range 87Avg price 95Brand share 41Review moat 77Quality gap 32

Avg price

Incredible$22.87

avg listing price — sweet spot $15–$100

Price range

Great$12.45–$37.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great457.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$199K

$199K/yr · 349K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, recessed power strip is a $199K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

recessed power strip market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$229K–$286K
units × avg price
Conversion rate
2.5%
Avg BSR
#513
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
7.7%
Avg brand age
38 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

15%

  • CCCEI26%
  • VILONG22%
  • HHSOET15%
  • HEZI9%
  • Jgstkcity8%
  • Havorbit5%
  • Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top recessed power strip search terms

  • recessed power strip203K/yr
  • flush mount power strip26K/yr
  • recessed power strip with usb ports14K/yr
  • furniture outlet18K/yr
  • flush mount outlet14K/yr
  • recessed power strip usb c15K/yr
  • cabinet outlet9K/yr
  • furniture power strip8K/yr
  • recessed surge protector7K/yr
  • furniture power distribution unit7K/yr
All search terms

Top recessed power strip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$16K12%$24K16%$32K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about recessed power strip

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality plugs”

Assembly/Installation13%

“Nice setup”

Socket/Port/Plug11%

“also a usb port”

Advertised Vs Actual Product9%

“As advertised”

Charging8%

“Charges well”

Size-Overall7%

“Perfect fit”

Design-Overall5%

“It's well built”

Value For Money4%

“Worth the money for sure”

Ease Of Use4%

“Easy to use”

Strength2%

“Seems strong and works well”

What buyers complain about

Socket/Port/Plug18%

“ports have stopped working”

Durability14%

“Broke quickly”

Charging9%

“not the charger”

Quality-Overall8%

“Cheap”

Functionality-Overall6%

“Stops working,”

Value For Money4%

“This one tends to be on the more expensive end of the cost spectrum”

Material Quality3%

“very cheap materials”

Size-Overall3%

“Just Bigger Than Expected”

Advertised Vs Actual Product3%

“Misleading”

Noise Level3%

“Produces High Pitch Noise”

Top return reasons

Size-Overall46%
Socket/Port/Plug9%
Advertised Vs Actual Product7%
Add-Ons/Attachments7%
Functionality-Overall6%
Value For Money4%
Compatibility-Overall3%
Charging3%
Defective Material/Parts2%
Color1%

Common questions

Is recessed power strip profitable to sell on Amazon United States?
The niche generates $199K/yr across 31 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (47/100).
How competitive is the recessed power strip niche?
13 brands and 18 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in recessed power strip?
Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 2.6%.
When does demand for recessed power strip peak?
Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the recessed power strip niche?
Listings span $12.45–$37.77; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.