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Reader Writer

Fail

Buyers convert on only 1.2% of searches, so Reader Writer is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$93K/yr70K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
66%top-5 click share · 10 brands · 15 sellers

Flapen Score

Reader Writer against its category

The dotted line is the Electronics average. Past it, Reader Writer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reader Writer market on Amazon at a glance

Shoppers on Amazon United States searched for Reader Writer 70K times last year and spent an estimated $93K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.2%
Market size, estimated
$93Ka year
Peak month
February2.4× the quietest month
Top search term
credit card skimmer device15K searches a year

02 · Price

A sale here is worth $110.52.

Listings sell for $110.52 on average, from $3.36 to $467.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $110.52 that is $0 to $11K a year per listing.

Average price
$110.52above the $15 to $100 sweet spot
Price range
$3.36–$467.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #461 within Memory Card Accessories. It carries 317 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
1.7%
Average rank
#461in Memory Card Accessories
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
317per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Reader Writer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Brand 140%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Reader Writer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Reader Writer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • credit card skimmer device15K/yr
  • msr605x12K/yr
  • reader writer13K/yr
  • credit card cloner5K/yr
  • credit card reader writer6K/yr
  • reader writer credit card swiper encoder chip bluetooth2K/yr
  • credit card writer4K/yr
  • card cloner3K/yr
  • msr6053K/yr
  • reader writer bluetooth3K/yr

Reviews and returns

What reviews say buyers love and hate about Reader Writer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Functionality-Overall”
3.2%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reader Writer questions

Answered from the same tracked data.