Raycon Earbuds

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.6M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

3.1%

Market size, estimated

$8.6Ma year

Peak month

December1.9× the quietest month

Top search term

raycon earbuds1.4M searches a year

Listings sell for $97.23 on average, from $53.00 to $214.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $97.23 that is $292K to $389K a year per listing.

Average price

$97.23inside the $15 to $100 sweet spot

Price range

$53.00–$214.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$292K–$389K

Returns

3.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #663 within Headphones & Earbuds. It carries 7,124 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

4.6%

Average rank

#663in Headphones & Earbuds

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

7,124per listing

Listings tracked

17

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

28 months