raspberry pi pico w
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great185.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.10avg listing price — sweet spot $15–$100
Price range
Great$11.83–$67.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, raspberry pi pico w is a $44K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
raspberry pi pico w market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $53K–$63K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #553
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 4.5%
- Avg brand age
- 41 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Generic29%
- waveshare27%
- EC Buying16%
- UeeKKoo9%
- Raspberry Pi6%
- FREENOVE5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Top raspberry pi pico w search terms
- raspberry pi pico w23K/yr
- pico w10K/yr
- pi pico w5K/yr
- raspberry pi pico wh3K/yr
Top raspberry pi pico w products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raspberry Pi Pico W
Generic$19.524.7★258 rev
waveshare Pre-Soldered Raspberry Pi Pico W Microcontroller Board Basic Kit Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 4 Based On RP2040 Dual-Core Processor
waveshare$13.104.6★55 rev
Pre-Soldered Header Raspberry Pi Pico W Built-in WiFi Support 2.4 GHZ Wi-Fi 4 Based on Official RP2040 Dual-Core Processor Dual-core Arm Cortex M0+ ProcessorComes with Pico W Board and Case
waveshare$13.894.6★354 rev
EC Buying Pi Pico W Dual-core Arm Cortex-M0+ 133MHz RPI Pico W Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 2MB BLE
EC Buying$11.835.0★7 rev
Pico 2 W with Color Pre-Soldered Header Compatible with Raspberry Pi Pico 2 W Microcontroller Board 2.4GHz 802.11n Wireless LAN WIFI4 and Bluetooth 5.2 Based on RP2350 Dual-Core& Dual-Architecture
UeeKKoo$16.294.7★122 rev
Newest
by launch dateEC Buying Pi Pico W Dual-core Arm Cortex-M0+ 133MHz RPI Pico W Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 2MB BLE
EC Buying$11.837 rev
Pi Pico 2 WH Basic Kit - Pre Soldered Header RP2350 Microcontroller Board Bluetooth 5.2 WiFi BLE Dual-Core ARM & RISC-V 150MHz CPU 520KB RAM 4MB Flash 26 GPIO
Generic$15.3346 rev
Freenove Raspberry Pi Pico 2 W Board Pre-Soldered Header Dual Arm Cortex-M33 and Dual Hazard3 RISC-V Microcontroller Development Board Tutorial Example Projects
FREENOVE$18.83520 rev
Pi Pico 2 W - RP2350 Microcontroller Board Bluetooth 5.2 WiFi Dual-Core ARM & RISC-V 150MHz CPU 520KB RAM 4MB Flash 26 GPIO C/C++ MicroPython and CircuitPython Support
Generic$13.3177 rev
Pico 2 W with Color Pre-Soldered Header Compatible with Raspberry Pi Pico 2 W Microcontroller Board 2.4GHz 802.11n Wireless LAN WIFI4 and Bluetooth 5.2 Based on RP2350 Dual-Core& Dual-Architecture
UeeKKoo$16.29122 rev
Trending
90-day click momentumEC Buying Pi Pico W Dual-core Arm Cortex-M0+ 133MHz RPI Pico W Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 2MB BLE
EC Buying$11.835.0★
LAFVIN Basic Starter Kit for Raspberry Pi Pico LCD1602 SG90 with Tutorial
LAFVIN$20.034.6★
Freenove Raspberry Pi Pico 2 W Board Pre-Soldered Header Dual Arm Cortex-M33 and Dual Hazard3 RISC-V Microcontroller Development Board Tutorial Example Projects
FREENOVE$18.834.8★
Freenove Raspberry Pi Pico W Board Pre-Soldered Header Dual-core Arm Cortex-M0+ Microcontroller Development Board Python C Java Code Tutorial Example Projects
FREENOVE$16.804.8★
waveshare Pre-Soldered Raspberry Pi Pico W Microcontroller Board Basic Kit Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 4 Based On RP2040 Dual-Core Processor
waveshare$13.104.6★
What buyers say about raspberry pi pico w
What buyers praise and complain about, mined from review topics.What buyers love
“seems like great value”
“Good quality product pretty functional”
“easy use”
“No compatibility issue or connectivity issues at all”
“Does everything as it should”
“Wifi works well, stays connected”
“Documentation is readily available online”
“did not break/die. which I've heard is a risk for PicoFlasher”
“over 6 TIMES faster”
“MOST SECURE OF ALL”
What buyers complain about
“don't expect mush as far as connectivity or performance”
“it wont come out of”
“I just wouldnt let it stay on 24/7 as it may not last as long. mine still works”
“annoying that I didnt get what I thought I was paying for”
“spelling errors the instructions were just poorly formatted”
“Also, a better quality USB cable could have been provided; this cable wiggles loose from my USB ports easily causing random disconnects”
“was very inconvenient to what I was using it for”
“Not what's advertised”
“Very small”
“BOOTSEL button doesn't do anything”
Top return reasons
Common questions
- Is raspberry pi pico w profitable to sell on Amazon United States?
- The niche generates $44K/yr across 15 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the raspberry pi pico w niche?
- 9 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in raspberry pi pico w?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 0.9%.
- When does demand for raspberry pi pico w peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the raspberry pi pico w niche?
- Listings span $11.83–$67.45; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.